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What does it look like when an organization doesn’t have any middle managers at all?
In our last episode, we spoke to Cary Cooper, a professor of organizational psychology and health at the University of Manchester, about the pitfalls of promoting an “accidental manager.” He doubled down on why the best player doesn’t always make the best...
This week’s Future of TV Briefing looks at how TV and streaming ad sellers are looking to make more outcome-oriented pitches in this year’s upfront market.
The upfront outcome outlook
Amazon Prime Video’s new ad formats, Publicis Groupe’s measurement currency stance, MrBeast’s management move and more
The upfront outcome outlook
What are TV and especially streaming ads actually...
Sometimes, what’s old is new again. Warner Bros. Discovery seems to think so, as it has turned to programmatic guaranteed in its latest attempt to capture more ad dollars.
These types of deals form the backbone of a new marketplace called WBD Connect, which consolidates ad inventory across CNN International Commercial (CNNIC) and WBD Sports Europe.
Advertisers see these deals as a reliable...
Reddit is now treading the well-worn path of many platforms before it: the quest to gather a large enough user base to attract brands without alienating its core audience.
This journey isn’t new; it’s been on this trajectory for the past six years. However, since going public in March, the pace has certainly picked up. The plethora of hires, introduction of new ad products, and agency tours...
Meta is expanding its generative AI ad tools with more ways to create images and text — but not yet giving marketers carte blanche for creative automation.
Yesterday, Meta announced advertisers will be able to upload reference images to create AI-generated variations. For example, they can upload an image of a coffee mug and receive an array of options for using the same mug in new settings....
This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement.
For instance, in the Best Event category, eBay won for its partnership with Vogue and rapper Ice...
Hoy por hoy el competido mundo del podcast representa una nueva nueva sinergia para los medios de comunicación y las marcas, sobretodo si el producto es entretenido, polifacético y multicultural. Bajo esa premisa, Sonoro, una de las compañías latinas a la vanguardia de la producción de este formato, logró acomodarse en el quinto lugar de descargas y visualizaciones a nivel global, con más de 60...
This is the fourth installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options, and new ad formats, along with our methodology. The second installment examined which platforms...
This story was originally published on sister site, WorkLife.
A growing swell of organizations are offering their employees the chance to work abroad for a year or more. Their goal: boost staff retention while providing ample opportunities for dispersed workers to connect in person.
Organizations like car manufacturer Continental and EY are among them. And some of the companies offering...
As the Google antitrust case comes to a close — lawyers for both Google and the Department of Justice made their closing arguments last week and now await a verdict — there’s a spotlight on Google Search and paid search advertising in general.
The impact on paid search may be unclear, but marketers and agency execs believe that regardless of the outcome of the case the future of search will be...