Monday, December 15, 2025

iRobot files for bankruptcy
After 35 years, the maker of the Roomba robot vacuum filed for bankruptcy protection late Sunday night. Following warnings issued earlier this year that it was fast running out of options, iRob...

Media agencies test AI planning agents, while edging toward buying tools
AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit. Agencies across the industry, from giants like WPP to indie sho...

Programmatic agency execs speak out on CTV transparency
“Transparency” is one of those terms that often gets bandied about when talking about CTV ad buying. Specifically programmatic CTV ad buying. But what does it actually mean? Well, at the recent...

New partnerships, marketing fuel BNPL’s holiday surge
This story was first published by Digiday sibling Modern Retail. It wasn’t just shoppers with strapped budgets that boosted buy-now, pay-later services to a record-setting $1 billion in transacti...

Publishers are hunting for AI prompt data — now they’re starting to get it from third-party companies
Next year, tracking AI search visibility may get a little easier for publishers. Thanks to the rise of AI search, publishers’ usual tracking tools won’t cut it. They need a full arsenal of anal...

Media Buying Briefing: How the 4As’ Justin Thomas-Copeland is updating the org’s mission
As industries change — and which industry isn’t undergoing massive transformational change right now? — so must their industry associations. Look no further than MMA, which started out as t...

Inside the Stream: YouTube Revamps CTV App and Enhances AI Features
In concert with its Made on YouTube event, YouTube unveiled a slew of innovations aimed at enhancing creators’, viewers’ and advertisers’ experiences. Potentially the most high impact is a rev...

Your peace lily needs less water in the winter — here's how to help it thrive
Don't overwater your peace lily this December — here's how to create the ideal environment for them to thrive....

OnePlus 15 vs. OnePlus 15R: All the expected differences
The OnePlus 15R is coming soon, and it figures to debut with some of the same features as the OnePlus 15. But which features will make the cut?...

The '2-2-2' workout method packs on muscle and strength over 40 — here’s why it works
Over 40? The “2-workout-2-set” rule is how to maximize strength and muscle gains as you age and involves just two workouts and two sets per week....

December

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B&T Television

Monday, December 15, 2025

December