Feed Items
MrBeast is hiring a head of viral marketing. Marketers would be wise to pay attention.
When one of the world’s largest creators starts formalizing how his company grows, the hire is less a staffing note than a signal.
The job description makes that explicit.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of...
This time, the pivot to video hits differently.
News publishers have been here before, chasing the promise of video, shifting strategies to appease the algorithm gods, hoping to reinvent themselves before the ground beneath them shifts again.
But this latest pivot involves news publishers trying to take more control into their own hands. They’re curating groups of creators to form networks...
If you’ve been living under a rock, you might not know how pervasive influencers have become to marketers and agencies looking to sell products or services. At Omnicom Media, there’s an effort to scientifically quantify that, er, influence.
Digiday has learned that Omnicom Media today is unveiling a partnership that links Walmart Connect’s first-party, purchase-based insights with Meta’s raft...
Historically, the Consumer Electronics Show was the January kick-off event where media buyers could eye the hardware onto which they could festoon their clients’ wares. Manufacturers of household goods took center stage.
However, now the lines of the traditional business calendar have blurred, making it difficult to delineate between industry verticals. Sources characterized CES, which...
Subscribe: Apple Podcasts • Spotify
If 2025 was the year of loose ends, expect 2026 to be the year where the dust settles, at least that’s what Digiday managing editor Sara Jerde is predicting. Jerde joined executive editor of news Seb Joseph on a recent episode of the Digiday Podcast with hosts Tim Peterson and Kimeko McCoy.
The dust Jerde is referring to are 2025’s cliffhangers —...
Nearly a decade after it began acquiring agencies, Accenture’s marketing arm is now comparable to the largest ad agency holdcos — and is still aggressively expanding — while sitting outside many of the structural constraints that define them.
Accenture Song generated roughly $20 billion in revenue over its last fiscal 2025, up 8% on the previous year. By comparison WPP reported £14.7 billion...
The comparison comes up a lot in boardrooms right now, with many asking if the current AI boom is just ad tech’s version of the late-90s dotcom bubble? Are we in the “Flooz.com” phase — or already drifting toward the shake out?
Related Insights
Member Exclusive Ad Tech Briefing: The 2025 M...
When Cloudflare CEO Matthew Prince first started getting calls from distressed publishers about the threat of AI crawlers scraping their content, his knee-jerk reaction was to roll his eyes.
And honestly, a little eye-rolling is fair — Cloudflare’s day job is fending off botnets and nation-state cyberattacks, not debating how Google and other AI companies crawl publisher sites. That means any...
At every major tentpole event — this current one being CES — Omnicom attempts to deep dive on an issue of importance to its clients, and this year is no exception.
Digiday has learned that Omnicom is working with Google to create a new agent that empowers brands with far deeper insights into how to use search in the AI-powered era. The idea is to understand consumer intent, given that new...
2026 opens with more unfinished business than clean conclusions. Omnicom’s acquisition of IPG is moving toward its first full operating year in 2026. OpenAI is edging toward an advertising business without having settled what the business actually is and Google’s illegal monopoly over the ad dollars that fund the open web is moving into a remedies phase that could redraw the market. And that’s...