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Hosted on the IAB’s mainstage, day three of the organization’s annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ markets.
The key details:
Q...
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In a complex media ecosystem, advertisers are striving to understand metrics in ways that enable holistic decision-making. The attention economy is at the heart of successful ad campaigns, so the KPIs associated with attention have become a central factor in marketing strategies.
The approach is particularly beneficial as advertisers seek more effective methods of...
With the launch of e-commerce on Monday and video ads today, Roblox has made its ambitions loud and clear. No longer satisfied with being a hub for gamers, the company is looking to transform into a destination for all aspects of digital life — including advertising.
As of today, Roblox has expanded access to its video ad inventory to all advertisers, following a six-month beta test that...
Beverage sales at PepsiCo, which owns Mountain Dew, Gatorade and Dr Pepper as well as its core Pepsi line, have been falling lately.
Sales of its drinks portfolio fell 1% in 2023, with a 5% decline in North America and 3% in European markets, according to its latest earnings report. To arrest that decline and boost household penetration, the company is in the midst of a global campaign to...
This week’s Future of TV Briefing recaps what was discussed during this year’s “The Future of TV” video series.
‘The Future of TV’ recap
Paramount’s CEO shakeup, Skydance’s latest offer, Spulu’s upfront debut and more
‘The Future of TV’ recap
The streaming advertising ecosystem is fairly fragmented was the overarching theme of this year’s “The Future of TV” video series. But it was...
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In the sports world, the best players don’t always make the best coaches.
Wayne Gretsky is called hockey’s “Great One” for a reason. As a player, he won 4 Stanley Cups and 9 MVP awards. But what some people may not know is that he also coached in the NHL. In his four seasons coaching the Phoenix Coyotes, they didn’t make the playoffs...
This is the second installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options, and new ad formats, along with our methodology.
After YouTube, Prime Video and Hulu win the most...
Counting on Google to furnish a rock-solid alternative to advertising sans third-party cookies is like betting on a roll of the dice, especially with the recent hiccup in its grand scheme. That’s probably why marketers at Vodafone in the U.K. aren’t losing sleep over the news. For them, it’s just business as usual, continuing their own preparations for advertising without relying on those cookies...
Day two of the IAB’s annual four-day NewFronts featured presentations from Samsung, Condé Nast and Roku, with onstage pitches to marketers highlighting new ad formats and inventory in categories like sports, news, lifestyle and games, as well as AI capabilities and partnerships with companies ranging from news publishers to demand-side platforms.
The key details:
Samsung pitched new ad...
Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives.
In...