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What is microbetting? The rise of the fast bet and how it’s become commonplace

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AI agent developers have become adland’s in-demand role
As marketing agencies and brands embrace AI’s agentic era, demand for AI agent developers is rising. Following the emergence of the chief AI officer, both indie marketing agencies and holding c...

Daily Mail says Google AI Overviews have killed click-throughs
When a Google AI Overview is triggered, the Daily Mail is seeing almost no clickthroughs from that search keyword. The average clickthrough rate is 80-90% lower when an AI Overview is triggered (wh...

Media Buying Briefing: Stagwell strikes partnership with Palantir, as it zigs from rivals
Besides announcing solid third-quarter earnings last week (revenue is up, costs are down, new business has been steady), Stagwell and its chairman and CEO Mark Penn spelled out a growth strategy that ...

Ride-hailing app puts social justice in drive
This story was first published by Digiday sibling WorkLife. A lot of tech companies talk about impact in terms of scale or profit. Ride-hailing platform inDrive is talking about justice. The wor...

Brands and influencers are not including intellectual property clauses addressing AI in their deals
Despite the AI boom, influencer brand deals are largely being written without clauses related to AI, intellectual property and copyright, which could leave creators and brands exposed, IP lawyers say....

Brands and retailers are already rushing to capitalize on World Cup fever
This story was first published by Digiday sibling Modern Retail With 48 participating nations, 104 matches and 16 host cities, the 2026 FIFA World Cup will be the biggest one yet — and brands and...

Walmart adds AI-generated audio summaries to select product pages
Earlier this year, Amazon added AI-generated audio product summaries to some product pages on its app, where AI hosts summarize product details, customer reviews and other information. Now, Walmart is...

Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Amazon is in the midst of making a bigger push in the DSP space. In a recent pitch de...

How brands are trying to optimize, outsmart AI answer engines across the zero-click landscape
The phrase “Google it” may not hold the same weight in the age of AI-powered search engines. Increasingly, shoppers are turning to AI platforms like Google AI Overviews, Gemini and OpenAI’s Chat...

AP makes its archive AI-ready to tap the enterprise RAG boom
The Associated Press has quietly retooled for the AI era – structuring its archive so enterprise LLMs can reliably ground, cite and pay for decades of reporting. The news organization has spent...