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The Final Trade of 2025: What Wall Street’s Rotation Means for Crypto

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The Disney-OpenAI deal and generative AI copyright concerns
Subscribe: Apple Podcasts • Spotify Generative AI = copyright conundrum. Marketers must assess to what extent using generative AI tools can jeopardize their own copyrights and trademarks as...

Why Pinterest wants to buy tvScientific, and what it signals for the CTV ads business
Pinterest intends to buy tvScientific to turn its intent-rich audience data into a performance engine that extends beyond its own app and onto the connected TV screen — effectively using CTV to clos...

Ad Tech Briefing: How the experts predict digital ad spend will pan out in 2026
U.S. advertising spending is now forecast to grow 6.6% next year — that’s not taking into account political ad spend that occurred in 2025 — down from an estimated 11% in the past 12 months, acc...

‘There’s tremendous opportunity’: NBA sponsorships lead on European expansion
Despite their popularity in the U.S., the powers behind professional football and basketball haven’t always succeeded in overseas exports. The National Basketball Association (NBA) reportedly hopes ...

Crossmedia and Mile Marker make moves now to grow in their rosters in 2026
Two independent media agencies, one larger and one still growing, positioned themselves for further growth in 2026, with both expecting a potential windfall of clients leaving the holding companies fo...

Managers are unprepared to lead a human-agent hybrid workforce
Andrew Reece, Chief AI Scientist, BetterUpThe introduction of AI agents into the corporate workforce is not like other technology disruptions. Unlike previous automation, agents are empowered to act a...

New partnerships, marketing fuel BNPL’s holiday surge
This story was first published by Digiday sibling Modern Retail. It wasn’t just shoppers with strapped budgets that boosted buy-now, pay-later services to a record-setting $1 billion in transacti...

Publishers are hunting for AI prompt data — now they’re starting to get it from third-party companies
Next year, tracking AI search visibility may get a little easier for publishers. Thanks to the rise of AI search, publishers’ usual tracking tools won’t cut it. They need a full arsenal of anal...

Media Buying Briefing: How the 4As’ Justin Thomas-Copeland is updating the org’s mission
As industries change — and which industry isn’t undergoing massive transformational change right now? — so must their industry associations. Look no further than MMA, which started out as t...

Media agencies test AI planning agents, while edging toward buying tools
AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit. Agencies across the industry, from giants like WPP to indie sho...