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Disney adds Amazon to its DRAX partnership roster
Related Insights The Programmatic Publisher Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs Read More ...

Digiday Podcast at Cannes: Ad networks take center stage at Cannes — are buyers buying in?
Subscribe: Apple Podcasts • Spotify If there was any doubt that everything is an ad network, this year’s Cannes Lions Festival of Creativity proves otherwise. Ad networks, retail media...

The DOJ faces growing calls to coordinate Google antitrust remedy efforts
Lobby group Movement for an Open Web has issued fresh calls for the Justice Department to coordinate its proposed remedies to address Google’s monopolies in the ongoing separate search and ad tech c...

Omnicom partners with Amazon and Meta to build on live content and live shopping
Omnicom this week is in the midst of announcing several of what it says are first-mover partnerships with major platforms, having just unveiled ones with Disney and Walmart yesterday. The mission is t...

Cannes Briefing: The Croisette class of the outpaced
To receive this daily Cannes briefing over email, please subscribe here. For a brief moment, it felt like the old Cannes was back. Olympic icon Michael Johnson was spotted over at Dentsu beach...

Publishers refine Reddit strategies to tap into targeted referral traffic
Reddit is quietly becoming a more important source of referral channel for some news publishers. While the traffic Reddit is sending to publishers’ sites is still very small and isn’t going to ...

Ad Tech Briefing: The CMA tosses Google’s Privacy Sandbox a lifeline, as many declare it DOA
The U.K. Competition and Markets Authority has opened a consultation on potentially releasing Google from Privacy Sandbox commitments imposed in 2022. Some are concerned this represents ‘a W’ for ...

‘It’s a big meeting week’: Kimberly-Clark’s Patricia Corsi on the AI hype, Cannes jargon
Subscribe: Apple Podcasts • Spotify If you’re looking for Patricia Corsi, Kimberly-Clark’s chief growth officer, along the French Riviera during this year’s Cannes Lions Festival, don...

Cannes Briefing: A sunburned reckoning
To receive this daily Cannes briefing over email, please subscribe here. Cannes has always thrived on the blur: part conference, part fever dream, part reputation management exercise with a rosé c...

The Shorts play: YouTube steps up creator monetization
YouTube is expanding its internal brand partnership tools and its relationships with third-party creator monetization vendors — all part of a broader effort to create new revenue streams for Shorts ...