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Best Buy wants to be the hub for AI-powered hardware like glasses, laptops
This story was first published by Digiday sibling Modern Retail. Best Buy is positioning itself as the place where people go to shop for AI-powered everything. The tech retailer is looking for g...

Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs. Paid attention Netflix’s AI acquisition, Ne...

AI surfacing is messy: Data shows publisher visibility and traffic often misalign
Many analytics firms are attempting to answer a central question for publishers: which news outlets appear most often in AI chatbot responses? But the data is often inconsistent, and even at times con...

The in-house entertainment studio is having its social media team moment
In-house entertainment studios are the new social media team. Social media consultant and author of newsletter Link in Bio Rachel Karten flagged it last week after spotting a job post: Gap is hirin...

GEO hype busted: How it differs (and how it doesn’t) from SEO
GEO is an acronym now flooding many media execs’ inboxes, as vendors fall over themselves to capitalize on the wave of interest. Short for “generative engine optimization,” a growing number of v...

TikTok after the legal fight and why it’s coming for Meta’s ad dollars
Subscribe: Apple Podcasts • Spotify If it seems like TikTok has been quiet post-ban threats, that’s because it has. But make no mistake —quiet doesn’t mean silent. Since its legal ...

Ad Tech Briefing: Embattled, embittered and determined
Ad tech executives were keen to quell fears about their companies’ prospects amid the ongoing AI disruption, as Wall Street analysts peppered them with questions about declining revenue returns. ...

Target CEO says ‘busy families’ will be company’s focus as it seeks growth
This story was first published by Digiday sibling ModernRetail One of the key messages from Target as it looks to turn around its sales slump under new CEO Michael Fiddelke is that it has sharpened...

OpenAI is building the ad tech stack it’s currently borrowing
OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself. The company is c...

In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals
Anthropic’s war with Washington last week is winning in the public. The $200 million it walked away from by refusing the Pentagon’s demands may turn out to be the best marketing spend in Silico...