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Digiday

Digital Content, Digital Advertising, Digital Marketing
Why Kai Cenat’s record-breaking subathon was a double-edged sword for Twitch
Twitch creator Kai Cenat just finished a month-long “subathon,” livestreaming nonstop for 30 days and smashing the platform’s subscriber record in the process. The event was a ringing endorsemen...
Retailers are making a play for brand dollars, but advertisers aren’t convinced just yet
Walmart’s acquisition of smart TV manufacturer Vizio is official as of this week. The move further bolsters Walmart’s ad business, adding streaming capabilities to potentially attract more brand d...
The curation conundrum: separating fact from fiction in ad tech’s latest obsession
Ad tech’s obsession with “curation” has sparked plenty of chatter — some informed, some less so.  But don’t worry about separating the wheat from the chaff. Digiday’s cut through the n...
Innovation meets litigation: How media companies are tackling AI’s complex impact
New lawsuits and deeper partnerships highlight the delicate balancing act between major publishers and AI companies. Some of the first media companies to strike deals with OpenAI say they’re gett...
The diminishing returns of scale and a return to quality
Bob Regular, CEO, Infolinks Scale is not a one-size-fits-all concept.  Marketers and publishers historically have their own goals associated with scale. When it comes to content, the KPIs vary ...
The diminishing returns of scale and a return to quality
Bob Regular, CEO, Infolinks Scale is not a one-size-fits-all concept.  Marketers and publishers historically have their own goals associated with scale. When it comes to content, the KPIs vary ...
Digiday+ Research Lifestyle Subscription Index 2024: Time, Vogue and The Atlantic choose between divesting or investing in subscriptions
In the first installment of Digiday’s 2024 Subscription Index, we established that this year has been a volatile one for publishers of all types, thanks to everything from layoffs to Google’s chan...
The case for and against brands changing how they market to men after recent election results
This year’s presidential election could provide a reality check — or a red herring — for marketers. Young men overwhelmingly backed president-elect Donald Trump earlier this month, and young ...
Digiday+ Research Lifestyle Subscription Index 2024: Time, Vogue and The Atlantic choose between divesting or investing in subscriptions
In the first installment of Digiday’s 2024 Subscription Index, we established that this year has been a volatile one for publishers of all types, thanks to everything from layoffs to Google’s chan...
The case for and against brands changing how they market to men after recent election results
This year’s presidential election could provide a reality check — or a red herring — for marketers. Young men overwhelmingly backed president-elect Donald Trump earlier this month, and young ...
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