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Digiday

Digital Content, Digital Advertising, Digital Marketing

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The new era of digital is outcome-focused and geo-powered
Abby Roulston, vp of marketing, Blis As the end of the year approaches, businesses are taking stock of what works and what doesn’t to make room for transformative opportunities. For the advertisi...

Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcos
Fresh off an onstage appearance at last week’s Digiday Programmatic Marketing Summit in Nashville, Mary Ann Pruitt, CEO and founder of independent media agency Mosaic Media expounded on what she see...

How Activision made ‘Black Ops 6’ the biggest ‘Call of Duty’ release yet
In the world of video games, “Call of Duty” is still king. Earlier this year, the series experienced its biggest launch weekend ever following the Oct. 25 release of “Call of Duty: Black Ops 6.�...

AI personalization played a bigger role in this year’s Black Friday and Cyber Monday
This story originally published on sister site, Modern Retail. This past Thanksgiving week, furniture and home decor brand CB2 used artificial intelligence as part of its text messaging marketing c...

2024 was a trillion dollar year that signals slower days ahead
Next year’s ad spending forecasts echo a familiar story: growth, but with a slower tempo. It’s an outlook that has come to define the post-pandemic ad economy, a far cry from the boom days wh...

Digiday+ Research: The state of social media marketing (spoiler: Instagram came out on top in 2024)
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. This year has marked yet another in which social media has been a dominant part in th...

Incoming teen social media ban in Australia puts focus on creator impact and targeting practices
As Australia sets a social media ban for teens next year, creators and agencies are refining their creator content strategies and targeting practices there as it could impact billions of dollars in cr...

How VaynerMedia is optimizing its supply path optimization practices
Supply path optimization needs optimizing. The umbrella term for programmatic ad-buying upkeep has been around for more than a half-dozen years. In that time, SPO has increased in importance. Pro...

Channel Factory has partnered with Canaccord Genuity as ad tech’s M&A-train gathers steam
The much-touted revival of ad tech mergers and acquisitions appears underway. Earlier this week, Experian confirmed it is buying curation firm Audigent, capping off a round of such consolidation moves...

As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency
Libie Motchan wants more transparency from Meta. Motchan, the co-founder of a direct-to-consumer orthotics brand, Fulton, that has prioritized Facebook and Instagram ads to help build its busines...