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Digital Content, Digital Advertising, Digital Marketing

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The year the memes took over reality – and marketing followed
This year, reality bent to the will of the meme. The shift has been building for years, fuelled by a potent cocktail of politics, creators and fandoms. But over the past 12 months, it finally cro...

Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers
This week’s Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing CTV ad market. See TV Streaming’s TV watch time share peaks T...

Here are the numbers to know in Omnicom’s potential purchase of IPG
In what is likely to be one of the year’s biggest media stories, Omnicom Group has announced plans to acquire The Interpublic Group of Companies in a stock-for-stock transaction valued at approximat...

The advertiser’s guide to AI and creative transformation: Tactics for boosting bandwidth, output and optimization with generative AI
This Tactics + Insights guide, sponsored by Amazon Ads, explores how brands leverage generative AI to unlock more efficient ad creation, drive creative transformation and optimize ad creatives. Suc...

Omnicom’s acquisition of IPG could usher in a new, inevitable M&A wave
That’s one hell of a way for the agency holding companies to end the year. Just as everyone was looking to slow down and take a holiday-induced break before what will be a turbulent 2025, along c...

Omnicom and IPG acquisition could lead to bigger AI investments — and maybe rewards
Omnicom’s plan to acquire Interpublic Group is a long way from being finalized. However, the combined company could help the holding companies make — and benefit from — larger AI investments.�...

How to expand programmatic advertising up the funnel, with TripAdvisor’s Matteo Balzani
Subscribe: Apple Podcasts • Spotify Programmatic advertising methods like retargeting can be powerful for pushing interested customers over the line into making a purchase. But the approach...

Marketing Briefing: The case for and against Omnicom acquiring IPG
It’s an end-of-year shake-up for adland: The third largest agency holding company, Omnicom, announced plans to acquire the fourth largest agency holding company, IPG, yesterday morning. The combinat...

Digiday+ Research: Publishers expected Google to keep cookies, but they’re moving on anyway
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s been a notable year in many ways — one of which was Google’s decision over...

Why advertisers and media companies need to take malware threats seriously
Gavin Dunaway, marketing director, The Media Trust To become a successful malware spreader, the barrier to entry is unbelievably low.These threat actors buy and sell exploit kits and malicious soft...