Feed Items
Anthropologie’s in-house label Maeve is being spun off into its own, standalone brand. How does a marketing team handle that in 2025?
By creating new social channels (find Maeve on Instagram and TikTok), investing in CTV, OOH and influencer marketing and writing a Substack (penned by the marketing team and external writers) — before a storefront opens in October in Raleigh, North Carolina....
As brands move faster and spend more on creator marketing, creators are gaining both the confidence and the opportunity to raise their rates significantly — sometimes by 100 percent.
Seven influencer marketers told Digiday that creators’ rates had risen noticeably across all platforms, although they provided a range of figures regarding the specific amount. Three of the marketers said that...
The story was first published by Digiday sibling Work Life.
With President Trump’s One Big Beautiful Bill (OBBB) now law, HR departments across the country are scrambling to understand what this sweeping legislation means for their daily operations.
The changes ahead are both immediate and far-reaching, touching everything from immigration compliance to workplace culture and AI governance....
The creator economy is getting too big for investors to ignore, expected to be valued at $480 billion by 2027, according to Goldman Sachs. That may be why private equity firms are elbowing holding companies and other corporations for a piece of the growing pie.
M...
If there’s one thing technology has enabled, it’s the ability for smaller media agencies to build out tech stacks in ways that let them execute in a similar fashion to the big holding companies. Be it programmatic investment or media mix modeling, be it current analytics to even AI adaptation to their needs, the gap between holdco tools and indie tools has narrowed.
How Indies use those tools...
This story was first published by Digiday sibling WorkLife
When Joanna Jordan started Central Talent Booking two decades ago, the entertainment industry needed talent bookers who could work across multiple shows rather than just one.
So, building off a single client — David Letterman — she created the industry’s largest independent talent booking operation, handling 200 monthly bookings...
This article was first published by Digiday sibling ModernRetail
This year, one of the most important annual shopping events hangs in the balance of how shoppers respond to the threat of tariffs with their wallets, with President Trump’s deadline for trade deals set for Aug. 1.
Shoppers are spreading out their back-to-school shopping over the course of the summer and are more concerned...
YouTube Shorts is starting to become a bigger contender for ad dollars.
As usual, the money is following the attention. In the second quarter, Shorts averaged over 200 billion daily views.
Mark Ballard, research director at Tinuiti confirmed that the typical Tinuiti client buying YouTube Shorts inventory saw their spending increase a little over 11 percent from the first quarter to the...
American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming.
Like Bud Light, Target and Jaguar Land Rover before it, the retailer stepped into the culture wars with the kind of casual confidence that suggests senior marketers are still underestimating how combustible “just another campaign” can be. In this case, it was an ad featuring a white, blue-eyed...
Give Nielsen some credit — although its Big Data Plus Panel measurement initiative this year has been fraught with problems for agencies using it to determine their upfront investments, they are using it, and it does represent the measurement company’s efforts to move just beyond panels. In fact, it almost feels to some observers like there’s a culture shift happening where once the company was...