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Madison Avenue and Wall Street are receiving similar signals from Silicon Valley this earnings season: Generative AI will be worth the investment. It just might take a while.
Google, Microsoft and Snap all reported results yesterday that exceeded expectations. And while CEOs celebrated solid results, leaders in social and search also warn it will take a while to scale the business side of...
La cantante cubana Camila Cabello compartió con sus más de 65 millones de seguidores en Instagram el video del comercial de su nueva asociación con BACARDí, en el clip de 30 segundos se respira el Caribe en cada paso.
Se trata de la mayor campaña de la marca hasta la fecha, bajo el slogan ‘Do What Moves You’, el spot está ambientado con su nuevo single ‘I LUV IT’, de su nuevo álbum. El valor...
Publishers are testing generative AI technology for all kinds of functions — from onsite search to games. But monetizing those offerings is slow going. Some publishing execs told Digiday they’re not ready to do so by adding advertising to these generative AI products just yet.
Like the rest of the digital publishing world, monetizing these AI experiences falls into two camps: subscriptions or...
We’re 10 weeks out from the Union of European Football Associations’ Euro 2024 tournament, one of the largest sporting events on the planet and a major opportunity for marketers to get their brands in front of enormous audiences. Just 12 days afterward, some of them will be doing it all over again when the Olympic Games roll into Paris.
Though only European teams compete in the Germany-hosted...
Looks like those third-party cookies aren’t going anywhere just yet. And you know what that means: cue the flood of theories and hot takes about what Google is really up to.
Digiday has gathered up some of the juiciest theories and added a bit of extra context for good measure.
The third (and final?) delay to third-party cookies in Chrome came because Google read the tea leavesContinue...
For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced — and the latest headlines don’t help.
Earlier this month it was revealed that DoubleVerify reportedly provided incorrect data for X advertisers over the course of at least four months, later apologizing for the snafu. Around the same time, Hyundai became the latest...
WPP reported Q1 revenues of £3.4 billion ($4.27 billion), equating to a 1.4% annual decrease or a 5% reduction when “revenue less pass-through” (£2.69 billion, or $3.36 billion) is considered.
Executives at the agency holding company underlined client wins such as AstraZeneca, Canon, Molson Coors, and Nestlé (among others) and how investments in AI and closer integration with its agency...
Los Latin American Music Awards tendrán una particularidad para su audiencia este año, gracias a una asociación de TelevisaUnivision y Shopsense AI televidentes podrán gozar de una experiencia de compra directa mientras disfrutan de la transmisión del evento en vivo desde Las Vegas por la cadena, este 25 de abril.
Shopsense AI, una empresa pionera en esta dinámica de venta, se encarga de que...
Influencer agency Billion Dollar Boy (BDB) is launching a creator community membership program on Thursday as it expands its consultative services and partnerships.
With the launch of the so-called FiveTwoNine: The Creator Club membership, the 10-year-old agency will provide creators and brands with physical space out of its London headquarters, along with educational resources, events and...
The dream was that someone — anyone, really — could build a brand without spending any money. All the brand marketer of the future needed was time, an idea and Final Cut Pro. Wieden+Kennedy, Super Bowl and multi-hyphenate marketers slots would soon be history.
One of the prophets of that dream was Gary Vaynerchuk, who once told a convention audience: “Shit’s changed. The ship has sailed.” That...