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AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit.
Agencies across the industry, from giants like WPP to indie shop Mediassociates have already begun using agents in an advisory capacity; they’ve developed programs that can make audience-segment suggestions based on client briefs, run competitor analyses or...
“Transparency” is one of those terms that often gets bandied about when talking about CTV ad buying. Specifically programmatic CTV ad buying. But what does it actually mean?
Well, at the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV. The comments ranged from wrangling...
This story was first published by Digiday sibling Modern Retail.
It wasn’t just shoppers with strapped budgets that boosted buy-now, pay-later services to a record-setting $1 billion in transactions on Cyber Monday.
It was also the brands and fintech companies that pushed the services front and center.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the...
Next year, tracking AI search visibility may get a little easier for publishers.
Thanks to the rise of AI search, publishers’ usual tracking tools won’t cut it. They need a full arsenal of analytics and monitoring tools to know how, when and why they’re being mentioned across platforms and AI products.
Tech companies aren’t willing to share this data with publishers or other brands. So new...
As industries change — and which industry isn’t undergoing massive transformational change right now? — so must their industry associations.
Look no further than MMA, which started out as the Mobile Marketing Association during the decade that was “the year of mobile!” – then subtly became the “modern marketing association” – and is now simply MMA, dedicated to unlocking the power of AI for...
Amazon is positioning Twitch as a defining asset in its CTV ambitions, folding the platform’s hard-to-reach audience and live-video inventory into the same pitch it uses to sell Prime Video and Fire TV.
That marks a clear break from not all that long ago. At Amazon’s 2024 upfront, executives walked advertisers through an expanding video portfolio, but Twitch — despite having been in the fold...
This story was first published by Digiday sibling Modern Retail
About two years ago, Trademark Property Co. CEO Terry Montesi heard from a national real estate broker that there was a big, secret tenant interested in Galleria Dallas, which his firm operates. He eventually found out that it was not a typical retail tenant: It was Netflix.
Netflix was looking for the first locations for a...
Though the Christmas party season is just around the corner, CMOs and agency partners are hard at work plotting out budgets and media plans for 2026.
Ammunition for next year’s best laid plans can be found in a tranche of recent forecasts from WPP, Dentsu, consultancy Madison...
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Big names in the publisher world are investing in vertical video: Time, CNN, The New York Times. Meanwhile, a Pew Research Center study found that 21% of adults in the U.S. and 37% of those under 30 regularly get their news from creators or influencers.This is a member-exclusive...
It’s been another busy week for big news but I wanted to use this week’s briefing to write about something that’s been sitting with me since the Digiday Programmatic Marketing Summit last week: AI is flattening the base of the talent pyramid before agencies have figured out how to rebuild it.
Session after session, leaders admitted that the work that once served as training wheels for juniors...