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Slavi Samardzija is exiting Omnicom’s Media Group’s Annalect in September, with sources interpreting the CEO’s exit as indicative of pending changes within the holding company’s technology and analytics division.
Separate sources familiar with the developments, all of whom requested anonymity to maintain their relationships with the holding company, told Digiday that news of Samardzija’s exit...
AI is on the cusp of upending the way people search and discover information online. For small to mid-sized brands, that means rethinking not just how they show up, but what teams (and what budgets) are responsible for the work.
Historically, paid search was a performance game, focused on keywords, page optimization and rankings. AI-powered search tools like ChatGPT and Google AI Overviews,...
In 2025, esports events are increasingly putting individual content creators front and center to keep both fans and brands interested.
Yesterday marked the opening ceremony of the Esports World Cup, the annual competitive gaming championship owned by the Saudi American government and held in Riyadh, Saudi Arabia. Like last year’s inaugural event, this year’s Esports World Cup — and its record...
WPP’s new CEO announcement sparked the usual frenzy – LinkedIn takes, analyst notes and a wave of industry speculation. Clients, meanwhile, are staying quiet.
That’s not to say Cindy Rose’s move from Microsoft to Madison Avenue is being ignored – it’s just not driving urgency. For many marketers, the real concern is still much closer to the ground: who’s leading their account and what results...
Despite record investment in the creator economy, not every creator is cashing in.
U.S. brands are expected to spend $13.7 billion on influencer marketing by 2027, according to eMarketer. It’s a cash grab, but the competition has outpaced brand budgets, according to agency execs. That outpacing has left mid-tier creators — those with moderate followings of between 50,000 and 500,000 —...
WPP has been flirting with the idea of becoming an “AI-driven platform business” for some time – mostly in earnings calls and on strategy decks. Now, with a new CEO incoming, the holdco might finally be ready to turn the tagline into a throughline.
That job now falls to Cindy Rose, a longtime Microsoft executive and current chief of operating officer of its global enterprise business. She’ll...
Condé Nast and Hearst have signed multi-year agreements with Amazon to license their content for use in its AI shopping assistant Rufus.
The news comes just six weeks after The New York Times revealed its own AI licensing tie-up with Amazon, which allows Amazon to use articles from The Times and content from NYT Cooking and sports website The Athletic for its AI products.
A Hearst...
In this week’s Media Briefing, Digiday senior media editor Jessica Davies looks at how the AI compensation model is evolving beyond flat-fee licensing, with options like pay-per-crawl and pay-per-query starting to emerge as ways for publishers to monetize AI bot traffic.
Pay-per-query vs. pay-per-crawl
The media’s “traffic apocalypse,” Bloomberg cuts newsroom staff, and more.
New ways...
Two trends are emerging in the world of AI and search: AI platforms are sending more traffic to publishers’ sites, while Google’s AI Overviews is reducing click-throughs across more search queries.
Recent data is helping to show the impact of AI tools and features on the search landscape and on referral traffic. And while it seems the percentage of queries triggering Google’s AI Overviews...
Linda Yaccarino had the title. She had the industry patter, the resume and the profile. What she didn’t have was control — or at least not the kind that mattered.
Her role was never about real power. It was about optics: a seasoned media executive instilled to calm brands and play the adult in the room while the walls burned. But this wasn’t just a case of being handed a no-win script....