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Reddit is now treading the well-worn path of many platforms before it: the quest to gather a large enough user base to attract brands without alienating its core audience.
This journey isn’t new; it’s been on this trajectory for the past six years. However, since going public in March, the pace has certainly picked up. The plethora of hires, introduction of new ad products, and agency tours...
Meta is expanding its generative AI ad tools with more ways to create images and text — but not yet giving marketers carte blanche for creative automation.
Yesterday, Meta announced advertisers will be able to upload reference images to create AI-generated variations. For example, they can upload an image of a coffee mug and receive an array of options for using the same mug in new settings....
This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement.
For instance, in the Best Event category, eBay won for its partnership with Vogue and rapper Ice...
Hoy por hoy el competido mundo del podcast representa una nueva nueva sinergia para los medios de comunicación y las marcas, sobretodo si el producto es entretenido, polifacético y multicultural. Bajo esa premisa, Sonoro, una de las compañías latinas a la vanguardia de la producción de este formato, logró acomodarse en el quinto lugar de descargas y visualizaciones a nivel global, con más de 60...
This is the fourth installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options, and new ad formats, along with our methodology. The second installment examined which platforms...
This story was originally published on sister site, WorkLife.
A growing swell of organizations are offering their employees the chance to work abroad for a year or more. Their goal: boost staff retention while providing ample opportunities for dispersed workers to connect in person.
Organizations like car manufacturer Continental and EY are among them. And some of the companies offering...
As the Google antitrust case comes to a close — lawyers for both Google and the Department of Justice made their closing arguments last week and now await a verdict — there’s a spotlight on Google Search and paid search advertising in general.
The impact on paid search may be unclear, but marketers and agency execs believe that regardless of the outcome of the case the future of search will be...
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Like other companies, Canva has been in growth mode recently, looking to scoop up new audiences to grow the Australian design platform’s user base. Notably, headlines from The Information and Barron’s dance around Canva possibly going public in the coming years, but no concrete timeline has been announced.
In the meantime, the focus is...
The landscape of retail media networks is growing at a breakneck pace, with retailers like JPMorgan Chase, Best Buy and CVS competing with colossal retailers like Amazon and Walmart. While there is seemingly an infinite number of retail media networks to test, especially as Google’s third-party cookie crumbles (whenever that happens), marketers like soup brand Campbell’s are dealing with the...
Conciertos llenos en todo el mundo, canciones en el top de la lista Billboard, y el género de la música regional mexicana vibrando a todo su esplendor, eso es lo que el artista mexicano Peso Pluma ha logrado en los últimos meses, siendo su reciente asociación con Sony Electronics un knockout que busca conquistar con su particular sonido los oídos del globo.
Para lanzar su nueva serie de...