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The Athletic is about to hit 3 million total newsletter subscribers — nearly a 20% increase from this time last year. Its free, flagship weekly newsletter, The Pulse, now has 2.4 million recipients.
As a result of this audience growth, The Athletic has raised prices for its newsletters ads in 2023, though Lauren Funke, vp of advertising, declined to share by how much, calling it a “slight...
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In the era of so-called subscription fatigue, subscription clothing rental service Nuuly has managed to not only increase its number of subscribers, but also turn a profit while its competitors are scrambling for profitability. (A close look at Nuuly’s profitability here.)
Nuuly, which is owned by Urban Outfitters, hit its first growth...
Google’s decision to delay the third-party cookie crumble once again last week was no surprise to marketers. The proverbial can had already been kicked down the road a few times. Doing so again, seven of whomst told Digiday, allows more time to potentially minimize the impact on advertisers.
While the eventual disruption of third-party cookies ending in Chrome is a foregone conclusion, the...
The Interactive Advertising Bureau’s annual four-day NewFronts kicked off yesterday in New York City, with presentations from Google and Vizio pitching marketers on their advertising offerings. At the end of the day, IAB co-hosted a session with The New York Times to put a spotlight on news organizations to convince more advertisers to support them.
The key details:
Google wants...
If media industry observers need any clarification that digital is firmly part of its mainstream, they need only look at how the previously distinct lines between the NewFronts and the upfront are blurring.
Google hosted its NewFronts pitch on Monday and announced tie-ups with the likes of Disney, Paramount, NBCUniversal, and Warner Bros. Discovery, whereby the streaming providers will make...
Desde hoy, Walmart puede vender productos físicos directamente a los usuarios que están dentro de Roblox.
La introducción del comercio electrónico en la vida real podría marcar un antes y un después en las ambiciones de la empresa de convertirse en un destino global para la vida virtual.
La experiencia de comercio electrónico de Walmart en Roblox se pone en marcha hoy, y los usuarios de...
Esta historia fue reportada por primera vez en Glossy, una publicación hermana de Digiday en Español.
Sephora, uno de los principales nombres del sector minorista de la belleza mundial, está avanzando en la integración de la sostenibilidad en sus prácticas empresariales. Su compromiso con la sostenibilidad se manifiesta en sus esfuerzos en torno al reciclaje de envases, a través de su programa...
John Martin, senior director, publisher growth solutions, PubMatic
Audience addressability has gained renewed urgency as Google finally started deprecating third-party cookies in Chrome. Now, publishers must consider how signal loss will affect their businesses and ensure they are future-proofing their operations.
The role of publishers’ first-party data has continued to grow in a post-...
It has been a little over nine months since MediaMath’s Chapter 11 filing, proceedings that surely rank as one of the biggest financial shocks to the system in the, albeit short, history of ad tech.
The demand-side platform’s demise was significant on several fronts, with some considering it a line in the sand that demarcated critical changes in the sector that occurred in recent years. ...
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When it comes to social media marketing, YouTube doesn’t always get as much attention as its Meta, TikTok and X (or Twitter, or whatever) counterparts. But according to Digiday+ Research surveys conducted among brand, retailer and agency professionals every six months (including in...