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In this week’s Digiday+ Research Briefing, we examine how publishers are growing their ad products, when agencies and publishers expect deprecation of the third-party cookie to actually happen, and how marketers relied on traditional celebrities for their Super Bowl ads, as seen in...
To battle or embrace AI bots
Many publishers, like 404 Media and The Washington Post, have grown wary of AI crawler bots and their ability to scrape and take original content for unapproved uses, including training large language models or altogether regurgitating the articles with a new headline and no credit.
Meanwhile, other publishers like Politico EU, are choosing to welcome AI...
Super Bowl LVIII on CBS drew the biggest-ever single TV audience of more than 126 million this past Sunday, per iSpot – growing not just in viewership for football’s ultimate contest, but the advertising game as it continues to shape diversity, influencer marketing and commerce media.
The Kansas City Chiefs’ win over the San Francisco 49ers in overtime delivered an average second-by-second...
This week’s Future of TV Briefing looks at how streaming ad sellers are seeing the adoption of universal IDs boost their CTV ad revenues.
ROI(D)
Walmart looks to buy Vizio, the Disney-Fox-WBD sports streamer, Disney’s AI ad pitch and more
ROI(D)
The connected TV identity landscape has changed — in that there is one now.This is a member-exclusive article from Digiday. Continue...
This article was first published by Digiday sibling WorkLife
Shopify made headlines last year when it announced its calendar purge and subsequent meeting cost calculator. From there, many other large companies followed suit and asked themselves how they, too, could minimize the amount of meetings on people’s calendars.
Some companies – among them work management platform Asana – doubled...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
Brands and retailers are recognizing the impact that generative artificial intelligence can have on their businesses — and they’re making the investments to utilize the technology.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to...
The initial promise of social media was one of connection — use these various platforms and stay in touch with your friends and family no matter what. But as social media has evolved, the original intent has seemingly been put on the back burner in favor of engagement, influencers and entertainment, changing the way consumers interact with the medium.
Snapchat’s latest brand campaign pitches...
With the deprecation of third-party cookies underway, there has seldom, if ever, been a more urgent moment for publishers and advertisers to revisit their data strategies. And those strategies must include collaboration.
“As third-party data sharing becomes obsolete, privacy-safe data collaboration is important because it’s a growth driver. With increased risks of data misuse, sharing user...
The focus for this year’s Digiday Awards Europe finalists centered on tech innovations, brand partnerships and collaborations, as well as creating compelling narratives. The shortlist entries share a common theme: creating content that resonates with audience interests and investing in partnerships to reach new markets.
For example, Pepsi MAX secured a nomination for Best Use of Video for its...
YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform that not only offers publishers another place to distribute videos but also the opportunity to make money from day one.
Last year, Amazon opened up its Prime streaming platform to video publishers and creators of all sizes...