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Creators might be playing cameo roles in this year’s TV and streaming upfront marketplace – but give it time. The spotlight’s inching closer.
What started as a YouTube sideshow is creeping onto the main stage. From the talent in the room to the lingo in the air, creators cast a long shadow over this year’s weeklong industry parade.
TelevisaUnivision rolled out vertical video mini...
YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform that not only offers publishers another place to distribute videos but also the opportunity to make money from day one.
Last year, Amazon opened up its Prime streaming platform to video publishers and creators of all sizes...