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This story was originally published on sister site, Modern Retail.
This season, retailers and shoppers alike are contending with a shorter holiday shopping window — on top of tariffs, waning consumer sentiment and recession fears.
The 2025 holiday shopping season is shorter than usual, with 28 days between Thanksgiving and Christmas. That’s one extra day compared to last year’s ultra-...
This week’s Media Briefing focuses on publishers’ stronger-than-expected Q4 ad revenue, with many seeing year-over-year growth that is sending positive signals as their businesses head into 2026.
Q4 ad spend lifts publishers’ hopes for 2026.
News publishers’ lawsuit against AI startup Cohere moves forward, FT launches a free Substack for younger readers, and more.
Q4 (and 2026) are...
Enthusiasm for AI implementation among marketers remains high, despite worries there’s an economic bubble forming, or that, according to a widely cited MIT study, 95% of AI pilots fail.
With that dubious success rate in mind, CPG advertiser Reckitt has taken a strict approach to its own generative AI marketing projects, piloting specific use cases designed to save its staffers time and stress...
Tom Pachys, co-founder and CEO, EX.CO
Publishers don’t face small shifts in trends like other industries do. Instead, they’re weathering a relentless wave of changes: algorithm shifts, SEO overhauls, Google cookie deprecation, made-for-advertising sites, ad tech commoditization.
Once, search traffic was a dependable faucet. Now, AI-powered zero-click summaries have rerouted that stream....
Craig Chinn, svp of advertising sales, Americas, TiVoAdvertisers know better. And yet, they can’t resist the nostalgic temptation to view CTV simply as linear TV, albeit with faster, bigger distribution pipes.
Nearly half of viewers power on their televisions without knowing what they’ll watch. This moment of openness represents valuable real estate in modern advertising. The home screen’s...
Brands and agencies have rushed to use a panoply of software tools and solutions to help them understand their place in a changing search context. Now, they’re using those same tools to direct media planning and buying operations.
Tinuiti is categorizing and collating prompts used by consumers, mapping them to audience personas and intent, Using Profound, software used to evaluate zero-click...
Kind snack bars is hedging its bets on using generative AI tools, like synthetic audiences and AI agents, to turn its business around. This year has been “an inflection point” for the Mars-owned snack brand, as Osher Hoberman, CMO at Kind North America, puts it.
Kind has been struggling to capture Gen Z’s attention and faces stiff competition from private label brands, Hoberman said. That...
This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.
Currency exchange
Starz’s A+E interest, Apple’s MLS deal, NBCU’s ESPN and more
Currency exchange
Search has been such a money magnet for advertisers, in no small part, because it has a really clear, differentiated...
As AI reshapes the workplace, managers face an epic task: How to identify and develop talent when onetime college degree requirements no longer guarantee job readiness.
Diana Godwin, general manager of AWS Certifications at Amazon Web Services, has some insight on how certifications are bridging the skills gap and creating pathways for non-traditional candidates. In her role, she leads...
The eulogies for WPP keep getting drafted, yet the holding company refuses to play along. That’s the subtext running through a wave of conspicuously aligned LinkedIn posts in recent weeks, each one offering a reminder that the onetime market leader is still very much in the game.
“There’s been a lot of negativity around WPP,” wrote one WPP Media director. “But as the dust starts to settle, we...