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Marketing on Platforms Amazon’s next frontier in advertising: the cloud infrastructure it runs on
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Google and Facebook may be collectively referred to as “the duopoly” in recognition of their status as the two most prominent companies in terms of ad spend, with Alphabet firmly on top and Meta a close second.
It...
Cloudflare CEO Matthew Prince flew to London last week and met with the U.K.’s regulator, Competition Markets Authority (CMA) — the one that just gave Google “Strategic Market Status.” That means the regulator can investigate beyond search and ads to cover Google features like AI Overviews, AI Mode, Discover, Top Stories, and the News tab.
Prince’s goal: to prove why Google must completely...
This story was originally published on sister site, Glossy.
At Glossy, Modern Retail and Digiday’s AI Marketing Strategies virtual event on Wednesday, Beekman 1802’s chief digital officer, David Baker, made one thing clear: AI isn’t here to replace marketers, it’s here to make them sharper.
“The playbook is still being written,” Baker said. “There really are no best practices other than to...
Glossy, Digiday and Modern Retail’s AI Marketing Strategies event, held on Wednesday, convened marketing leaders, who discussed how they’re using AI in meaningful ways. Speakers explored how large‐language models, predictive analytics and automation are enabling them to do more with less, whether that’s accelerating creative production, enabling deeper personalization or surfacing previously...
With AI-generated content flooding every corner of the internet, the challenge for marketers like Bayer is producing ads that actually feel human.
Which is why the pharmaceutical company is leaning on CreativeX, a creative data and automation platform that helps brands measure and standardize output across every market, platform – and now creator partnerships.
The two companies have worked...
Two-thirds of marketers across the globe use AI tools in their daily work, according to HubSpot’s “2025 State of AI in Marketing Report.” It’s a notable percentage of the workforce — but it’s not nearly as staggering as the percentage of marketers in the U.K. who use these tools.
The report, which was released this summer and surveyed over 1,500 global marketers, found that a whopping 84% of U...
“If I can make it there, I’ll make it anywhere …” That famous line from the song New York New York resonates as much today in the agency landscape as when Frank Sinatra made it famous in the late 1970s after it first appeared in Martin Scorsese’s film of the same name.
Not only do the biggest agency holding companies choose to make the City their global headquarters — looking at you, Omnicom...
Holiday shopping (and thus, holiday marketing campaigns) seem to begin earlier every year. But for many content creators, the annual Q4 brand deals this year are increasingly coming together at the eleventh hour. More often than not, deals are struck less than 30 days out from a campaign live date as opposed to the traditional 30 to 60 days, according to two creators Digiday spoke with for this...
Out-of-control new business reviews are placing a burden on media and creative agencies competing for work.
According to media agency executives who spoke to Digiday anonymously, client requests for agencies to respond to pitch invitations within punishing deadlines are becoming the new normal. Expectation of quick turnarounds has become “a common theme,” said Charlie Carpenter, CEO of media...
This story was originally published by sister site, Modern Retail.
Regional department store Von Maur is on a mission to bring more brands to shoppers in the heartland.
The retailer, founded in 1872 in Davenport, Iowa, has been on a slow and steady growth trajectory at a time when other department stores like Macy’s and Nordstrom are closing stores or struggling to grow net sales.Continue...