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When the economy turns sour, marketers are the first in their businesses to taste it, especially the ones on in-house teams.
Just last month, PepsiCo reportedly handed off parts of its internal creative studio to VaynerMedia, prompting some staff exits. Weeks later, Keurig Dr Pepper pulled the plug on its in-house creative team entirely, according to Ad Age.
And this may just be the start. ...
The recent reframing of Meta CEO Mark Zuckerberg’s public image as an unabashed figure with more “masculine energy” has sparked controversy in recent years, primarily due to the associated political implications.
However, it was in an interview earlier this month that his comments to Stratechery, where he outlined his vision of Meta using AI to become a one-stop shop for advertisers, dubbed “...
This week’s Media Briefing looks at advertising spend going to publishers, and which categories are faring well and not so well.
Q2 ad revenue is pacing well, but publishers are dealing with some delays and jitters from advertisers.
Politico’s newsroom in legal fight with management over AI use, Washington Post tech workers unionize, and more.
Market check
With President Donald...
Google’s rollout of AI Mode to search has rattled publishers, reinforcing fears of a future where the platform stops sending traffic to publishers’ sites outright in lieu of their AI-generated summaries.
While that may still be a ways away, Google’s other generative AI search feature AI Overviews has already given publishers a glimpse into a future of Google search without the classic blue...
LinkedIn has introduced a range of creator metrics aimed at giving brands and marketers deeper insights into the platform’s influence and ROI.
As of Wednesday (May 28), LinkedIn creators can now track how many profile views and followers they gain from each post, as well as how many times each post generates a click on creators’ “custom buttons” — which direct followers to creators’ online...
Lindsay Shelton, director, North America, VIOOH
Not all screens are created equal, and in the modern fragmented marketplace, how advertisers access and activate the best placements can make or break a campaign.
Brands need guaranteed access to premium screens — those high-traffic, high-visibility environments that turn heads to drive engagement and action — but traditional OOH buying...
Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business
This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms.
‘Everyone’s trying to undercut The Trade Desk’
YouTube poaches Disney exec, NBCU eyes MLB rights, Google debuts gen AI moviemaker and more
‘Everyone’s trying to undercut The Trade Desk’
Forget about the...
It’s only been six months since Perplexity launched its ad business, but advertisers are already hungry for it to grow up fast and prove it’s more than just another shiny object.
Six media buyers Digiday spoke to say they want to see more from the AI-powered search engine, which has been tested by the likes of Indeed, Whole Foods, Universal McCann and PMG since November, when they signed up as...
Fine dining and globe-trotting travel have been displacing mere objects as consumer status symbols ever since Instagram first arrived on the app store way back in 2010.
It’s a shift that brand marketers have long sought to connect with. Few have been as persistent as Mastercard, though. The payments brand first began marketing around “experiences” almost 10 years back, according to CMO Raja...
This is the third installment in Digiday+ Research’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media.
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Display ads remain important to marketers, but their focus shifts to email ads
Display advertising remains big business in the U....