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Daily email newsletter 1440 is evolving into what it’s calling a “knowledge collective,” creating a library of explainers on its own website on topics that its readers want to learn more about.
The company’s shift comes as the way readers find and consume information is changing, with AI products taking up more real estate in Google Search and AI platforms growing their user bases.
The...
You’re likely to see more interactive ads on TV this autumn. As the critical holiday shopping season approaches, spending on interactive ads, including shoppable formats, is rising among both retail clients and non-endemic advertisers.
According to Matt Felder, vp of ad sales at streamer Fubo (strictly speaking, a vMVPD network), the number of campaigns using interactive and shoppable formats...
This story was originally published on sister site, Modern Retail.
Many of the largest grocers in the U.S. have restructured to bring their advertising and traditional retail businesses closer together.
In a move announced this summer, Kroger pulled its consumer insights (84.51°), loyalty marketing and retail media (Kroger Precision Marketing) businesses together under a single division...
The creator class is splitting.
Some are sprinting into the future, using AI to produce, edit and post at a speed that would’ve been unthinkable even a year ago. Others are digging deeper into what makes them human — voice, vulnerability and imperfection.
For now, both are probably right.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on...
The business of retail media is booming, turning retailer ad revenue into a fast-growing profit center. Other industries are taking notice and now looking to cash in on their own first-party data and media assets. The industry is barreling toward what could be called peak ad network, as everything from financial corporations to real estate companies look to get in on the ad network frenzy. ...
It’s no understatement to say that 2025 has been a rollercoaster year for the media agency world. From the frenetic pace of consolidation taking place mainly across independents as a result of the looming close of Omnicom’s acquisition of Interpublic Group to the constant win-and-lose battle for clients, there’s been so small amount of change impacting the industry.
And I haven’t even...
The publisher alliance Ozone is on a growth tear in the U.S. It has signed a wave of U.S. publishers including the Wall Street Journal, New York Post, the BBC (US) and CNN, and is now pushing its pitch harder to the buy side.
What began as a pure inventory play in 2018 at launch with its four stakeholders The Guardian, News UK, The Telegraph and Reach, has since evolved into a broader...
AI is having a transformative impact on content and advertising, and the audio space is no different.
But the medium uniquely prides itself on its intimate relationship with its listeners, and the personal connection between host and audience. As AI tools are increasingly used to translate and edit podcast content — as well as streamline and improve audience targeting in audio — podcasters...
Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it — creators or as they’re being branded, “vibe creators.” It sounds like a joke, but give it time, it might actually stick. Every day since OpenAI’s video-generation launched last week has made that a little clearer — a glimpse into the next low-effort, high-yield frontier of...
A courthouse in Virginia was meant to be the stage for a long-awaited antitrust reckoning. Instead, by most accounts, it occasionally played out like Succession: ad tech edition. Digiday wasn’t in the room but those who were described the remedies phase part legal showdown, part industry confessional. Hat tip to The Monopoly Report and the Check My Ads teams for their close coverage.
Here’s a...