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This article was first published by Digiday sibling ModernRetail
ChatGPT has emerged as a top driver of referral traffic to retailers’ websites, giving companies like Walmart, Target, Etsy and eBay a fresh source of online shoppers, while Amazon has chosen to sit out.
Data from Similarweb, a web traffic analytics company, shows that one in five of Walmart’s referral clicks in August came...
In last week’s Media Briefing edition, we heard from publishing execs about their struggles with Google search referral traffic declines and the cracks in Google’s relationship with publishers. This week, we’ll look at the other platforms publishers are turning to as channels to offset the losses they’re seeing from Google search referral traffic, including Reddit, Pinterest and Facebook....
Snap is sweetening the deal for advertisers willing to buy space inside users’ chat feeds.
It’s been nearly a year since the company rolled out the new ad placement – pitched by CEO Evan Spiegel as a way to make “the core functionality of Snapchat accessible to advertisers”. Since then, Snap has been working to make that promise stick, and is now offering incentives in an effort to drive...
Sports rights-holders have proven increasingly adept at attracting tastemakers and trendsetters to the viewing gallery. That gravitational pull has proven instrumental in bringing broadcaster money and commercial sponsorship cash to tournaments and competitions, with their increasingly rare access to mass, highly engaged and often affluent audiences taking on an outsized importance for consumer...
As the U.S. trudges through its high-profile case against Google’s monopoly over online advertising this week, Europe is pursuing the same target – just without the courtroom drama. Time for a look at how that’s unfolding.
Let’s start with the basics: earlier this month, the European Commission – the European Union’s executive arm – hit Google with a €2.95 billion fine for abusing its control...
This week’s Future of TV Briefing looks at how Fox One represents the state of ad-supported streaming products.
Fox’s streaming playbook
The TikTok U.S. deal, Disney’s Kimmel decision, Trump’s TV network threat and more
Fox’s streaming playbook
Fox’s flagship streaming service Fox One doesn’t only symbolize the state of the TV and streaming market, by making traditional TV’s most...
Fortnite’s move into in-game item sales is giving advertisers a new incentive to ramp up spending.
On Thursday, Sept. 18, Epic Games announced that Fortnite creators will be able to sell virtual items directly through their experiences on the metaverse platform starting in December. Creators will receive all revenue from in-game item sales after platform and store fees from December through to...
President Donald Trump’s so-called “big beautiful bill” ends a $7,500 electric vehicle tax credit at the end of this month, which could impact EV sales — not to mention economic headwinds and tariff effects on auto prices.
Through it all, Volvo is trying to grow its market share in the U.S. from 1 to 2% and push EV sales, according to Rafael Ugo, head of marketing at Volvo Car Americas. To do...
The 2025 Greater Good Awards are presented by Digiday, Glossy, Modern Retail and WorkLife, and showcase the work being done around social causes, their impact and, ultimately, those working toward the greater good.
This year’s finalists are addressing urgent social needs through campaigns focused on people first. Initiatives are also mobilizing networks of partners and relying on storytelling...
YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform that not only offers publishers another place to distribute videos but also the opportunity to make money from day one.
Last year, Amazon opened up its Prime streaming platform to video publishers and creators of all sizes...