Media Briefing: Publishers turn to other platforms to offset losses from Google search

In last week’s Media Briefing edition, we heard from publishing execs about their struggles with Google search referral traffic declines and the cracks in Google’s relationship with publishers. This week, we’ll look at the other platforms publishers are turning to as channels to offset the losses they’re seeing from Google search referral traffic, including Reddit, Pinterest and Facebook.

• Publishers are seeing if they can get referral traffic from Reddit, Pinterest and Facebook – with varying degrees of success.
• Microsoft is building an AI marketplace for publishers, Meta talks AI content licensing deals, and more.

It’s no secret that publishers are griping about the volatility of Google search referral traffic since the debut of AI Overviews last year. In a closed-door town hall session during the Digiday Publishing Summit in Miami, Florida last week, publishing execs shared which platforms they’re putting more resources into with the hope that they can try to offset some of those losses.

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