The case against AI agents for programmatic ad buying
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The technical foundation of programmatic advertising is being updated to accommodate AI agents. But do ad buyers really want AI agents involved in their ...
Why 2026 could be Snap’s biggest year yet – according to one exec
Snap, like the rest of the platforms, has spent the last year nudging marketers further toward automated advertising. Next year, it plans to keep pushing, with creative now squarely in its sights.
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WTF is AI citation tracking?
It’s increasingly important for publishers to understand when, how and why their content is being used as a source inside AI tools and platforms (often without attribution or traffic).
The search...
