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Brand safety was never just about steering clear of violence, nudity or hate speech. It was always about brand suitability — and that threshold isn’t fixed. It’s only gotten worse as phrases like diversity, equity and inclusion have taken new meaning under President Donald Trump’s administration.
Marketers have conceded that the news cycle is moving quickly, changing their standards for what...
This week’s Media Briefing looks at the catch-22 publishers face when deciding whether or not to block AI crawlers, especially as they seek more leverage in negotiations with AI marketplaces and platforms as more and more players move into this space.
Publishers are still far from holding the upper hand when it comes to controlling and monetizing AI crawlers, but the outlook no longer looks...
Advertisers are spoiled for choice in the CTV market. It’s good news for buyers, but the sheer quantity of supply makes it difficult for streaming players to get their share of ad spend.
A deepening alliance between free ad-supported TV (FAST) platform Tubi and DSP provider Viant provides a window into efforts by ad tech firms and streamers to prime the pump.
Tubi is working with IRIS.TV, a...
Advertising Week New York often functions like a mirror held up to the industry — its agenda is less a self-help pamphlet than a barometer of where adland believes it’s headed.
If you’re watching the 2025 schedule, you’ll see that AI, creators, and existential musings dominate the programming — which is no accident.
Given that framing, it’s no surprise that Amazon stands out in this year’...
Asaf Shamly, co-founder and CEO, Browsi
If you ask someone in ad tech what makes an ad “quality,” chances are they’ll fire off a familiar answer:
“Viewable.”Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
The Independent is leaning on four growth pillars — its talent and IP-led verticals, U.S. expansion, e-commerce and internal AI products — to withstand the zero-click era and the knock-on effect that may have on display ad revenues.
Each pillar plays a different role, from driving new revenue streams to testing how AI can be turned from a threat to an opportunity.
“All of the growth...
This week’s Future of TV Briefing looks at how IAB Tech Lab’s Concurrent Streams API aims to address one of the fundamental challenges facing the programmatic supply chain as more major live games and events are streamed.
WTF is the Concurrent Streams API?
OpenAi’s Sora rev-share plans, Sora’s disinformation problem, AI-generated actor blowback and more
WTF is the Concurrent Streams...
When Amazon nabbed the rights to stream NBA and WNBA games from Turner last year, it shook the TV and sports industry. Since then, industry observers have kept a keen eye on how the streamer sells ads against those rights.
Amazon shouldn’t struggle to draw interest. Other players have sold out; NBC Universal has lined up 170 advertisers across its coverage, including Kia, Wingstop and American...
At this year’s Advertising Week, the ascendance of content creators within both the ad industry and wider culture is on full display.
Creators are everywhere at Advertising Week 2025 — from a range of creator-led sessions culminating with an onstage live taping of “Hot Ones,” to an Adobe-sponsored $25,000 creator pitch contest, to a session that featured YouTuber Dhar Mann creating a brand...
Amazon, Meta, Microsoft and Google all had seats at the table alongside 35 publishers at the IAB Tech Lab’s LLM working group in NYC last Thursday. The clearest action point: the initiative has shifted to weekly meetings as it races to find standards on how AI uses and pays for content.
More than 70 companies gathered for the workshop, roughly half of which were publishers — a handful from...