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Discord has shared the results of its first-ever ad measurement test — and brands and marketers find the numbers encouraging.
In June, AppsFlyer ran its first performance measurement test of Quests — Discord’s in-platform, reward-based ad experiences — collaborating with the studio Second Dinner to promote its mobile trading card game “Marvel Snap” via two Mobile Video Quests. These prompted...
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Introduction
Just a short year ago, ad forecasters and agencies alike optimistically predicted that ad spending would significantly increase in 2025. But a lot has changed for media agencies (and businesses worldwide) since then.
President Donald Trump’s tariffs have already affected client spending, and there is lingering uncertainty among agency executives about how tariffs will...
The picture of TikTok’s future in the U.S. is starting to come into focus. With a U.S. ownership deal looming, influencers and content creators fear the algorithm, TikTok’s so-called secret sauce, will become a political battleground.
More details of the proposed deal were announced last week. U.S. based companies, like Oracle, venture capital firm Andreessen Horowitz, private equity...
Nike’s turn away from its performance-led marketing strategy looks like it’s getting the 61-year-old company back on track.
The brand’s latest quarterly earnings report showed a mixed financial picture; revenues increased 1% year on year to $11.7 billion, but profits were down 31%, squeezed by President Donald Trump’s tariff regime.
Perhaps it’s the stretch before settling into the starting...
This week’s Media Briefing looks at the growingly crowded AI space, with trade groups, vendors and startups all vying to set AI standards and build marketplaces that help publishers monetize their content.
Inside the AI ‘land grab’ – and why it may benefit publishers
The Economist launches video show, OpenAI and Meta introduce AI video feeds and apps, and more.
Inside the AI ‘land grab...
The Guardian is bringing its product recommendation site, The Filter, stateside – a year after its U.K. launch – as it looks to push harder into commerce revenue.
The move reflects the publisher’s goal to grow commerce into a bigger slice of its revenue pie, alongside ads and membership donations. Digital reader revenue grew nearly 22% to £107.3 million in its fiscal year ending in March 2025...
This story was first published by Digiday sibling ModernRetail
TikTok is beginning to resonate with food and beverage brands as a platform through which to capture shoppers’ attention, sell through TikTok Shop and even develop new products.
Amanda Parker, head of food for TikTok Shop, told Modern Retail at the Groceryshop conference in Las Vegas that while the platform initially had success...
Bradley Keefer, CRO, Keen Decision SystemsData is an essential part of any modern marketer’s toolbox, helping them improve their targeting practices, create media plans or win new business during the RFP process.
However, many agencies still rely on outdated legacy tools, which often don’t have the most effective data available. Media planning today continues to rely on a system that was built...
This week’s Future of TV Briefing looks at how the AI-generated content feed of Meta’s Vibes could fill the doomscrolling void if TikTok users abandon the U.S. version of the app.
Vibescrolling
Fox’s John Fiedler on Fox One’s streaming playbook
Nexstar’s...
This story was first published by Digiday sibling ModernRetail
From inventory constraints and halted shipments, to tariffs whiplash and waterway obstructions, brands and retailers have been battling supply chain disruption for years.
But companies are able to handle the chaos, conflicts and uncertainty a little bit better now, executives said on panels recently during Shoptalk Fall in...