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As Google’s AI Overviews threaten to chip away at publishers’ search traffic, The Sun is betting big on something harder to displace: original long-form video. Over the past nine months, video’s share of the publisher’s digital revenue has nearly doubled, climbing from 9 percent in January to 18 percent today, as advertisers shift spend into premium formats, according to the publisher.
A...
Amazon has a problem. Ads sold off-platform still lag behind the performance of those running inside its own walls. To close that gap, the company is leaning on publishers — using their data to improve targeting and drive better outcomes for advertisers. If the model works, spend flows through Amazon’s buying platform, and publishers get a cut.
Hearst Magazines is testing to see if the math...
The ad tech trial many thought would go nowhere has done the unthinkable: it delivered. Judge Leonie Brinkema ruled that Google illegally monopolized the digital advertising market – validating years of industry gripes.
The court found that Google violated U.S. antitrust laws by monopolizing the markets for publisher ad servers with DoubleClick for Publishers, and ad exchanges, via AdX, by...
The New York Times’ editorial team is using AI technology to pursue a host of stories it couldn’t tackle before, as they involved huge and messy datasets.
The team behind figuring out how to use AI to parse through hundreds of hours of video or thousands of datapoints is led by Zach Seward, The New York Times’ editorial director of A.I. initiatives. His role was created in December 2023, part...
Cross-media measurement has long been a sort of Holy Grail for the media and marketing industries — long sought but never found in its perfect form. Could it be that, like the giant eagles that come to the rescue of Frodo Baggins and Sam Gamgee at the end of Lord of the Rings, that Aquila saves the day in finally solving the challenges of accurate measurement across linear TV, CTV and streaming,...
YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform that not only offers publishers another place to distribute videos but also the opportunity to make money from day one.
Last year, Amazon opened up its Prime streaming platform to video publishers and creators of all sizes...