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Generative AI is taking over the discovery phase, thanks to shoppers starting their online search with AI platforms like ChatGPT, Google Gemini or AI Mode. But as is with all things AI, changes are moving faster than marketers and their tech stacks can keep up with.
No doubt, generative AI has become a permanent fixture in marketers’ tool kit. The question is if said tools have advanced...
As AI bot traffic grows, content creators are taking steps to protect their intellectual property from being scraped against their will.
The publishing industry has spent the past year battling against the encroachment of AI tech, with companies like The New York Times and Ziff Davis suing AI platforms for scraping their copyrighted content and using it to train large language models.
Now...
By now, the contours of the Department of Justice’s antitrust case against Google’s ad tech business are well covered – and deeply complex. Rather than rehash what’s already been parsed to death, here’s a definite (if not exhaustive) rundown of what’s actually in play as the case moves into its next chapter.
InPublishers suing platforms Out Platforms strong-arming publishers
In Proposing...
TV broadcasters and walled garden platforms are competing to lower the cost of ad creative. Amazon, Google, Comcast, ITV and Channel 4 are each hoping to capture their share of the long tail of ad spend as AI removes a longstanding barrier to entry for small business advertisers.
Although media agencies don’t necessarily benefit from the competition, there are incentives for them to encourage...
Robots.txt got some much-needed TLC last week, courtesy of Cloudflare’s latest update.
Cloudflare’s new Content Signals Policy effectively upgrades the decades-old honor system and adds a way for publishers to spell out how they do (and perhaps more importantly – how they don’t – want AI crawlers to use their content once it’s scraped.)
For publishers, that distinction matters because it...
This story was first published by Digiday sibling ModernRetail
Earlier this summer, Matthew Hassett, the founder of lamp and clock brand Loftie, realized he couldn’t depend on the U.S. market like he had in the past.
Ninety-five percent of Loftie’s sales were from U.S. customers, but the company was stuck paying tariffs of up to 180% to bring in products from China. That number could...
In the span of a week, a late-night host became collateral in a culture war over free speech. A landmark antitrust case challenged how digital advertising has been rigged in plain sight. And TikTok’s imminent fate in the U.S. signaled the geopolitical fault lines now running through entertainment itself.
These weren’t isolated events – they were symptoms of a larger fracture. This is a member...
This story was first published by Digiday sibling ModernRetail
Advertisers will soon be able to own a large chunk of Best Buy’s store footprint as the retailer works to expand its media offerings.
Beginning next year, Best Buy will offer “takeover packages” to allow advertisers to appear throughout the in-store shopping experience, the company said Tuesday as part of its first-ever Best Buy...
This article was first published by Digiday sibling WorkLife
Tech disruptions are costing companies with 2,000 or more employees nearly $4 million annually in lost productivity, according to the latest research — something that should get the attention of every HR leader as their organizations pour more resources into AI and digital transformation.
The numbers reveal a troubling disconnect...
The New York Times’ Cooking vertical has debuted a new baking video series and newsletter franchise led by Cooking writer Vaughn Vreeland, making the featured recipes free to access as part of a push to attract younger audiences into its subscription funnel.
Although the Times plans to monetize the videos and newsletters with ads (there isn’t a launch sponsor), the tactic is ultimately part of...