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Snapchat is betting that AI-powered ad tech might finally help it shrink the distance between itself and the platforms that have long outpaced it.
Last month, the mobile messaging app launched its first major iteration of an AI-powered suite of tools called Smart Campaign Solution — akin to Google’s Performance Max or Meta’s Advantage+ — to support advertisers, but particularly SMBs.
While...
Chris Feo, Chief Business Officer, Experian Marketing Services
Marketers are under more pressure than ever to deliver personalized, high-performing ad campaigns — all while navigating tighter budgets, shifting privacy expectations and fragmented technology stacks.
Despite having a recent plethora of advanced tech tools and deeper data sources within their reach, brands’ fundamental...
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When Chris Hassell’s agency Ralph last made the trip to Cannes several years ago, building a business around branded entertainment felt like a creative experiment. Novel but niche.
Now, it feels inevitable. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media,...
As publishers face shrinking open web opportunities, The Guardian is unifying its programmatic advertising operations to capitalize on curation and offer global buyers scale with simplicity.
The publisher announced last week that it has unified its programmatic advertising teams and operations across the U.S., U.K. and Australia — a move designed to streamline global ad buying and improve...
This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar or other public places should be counted — and, more importantly, charged for — compared to people watching at home.
Counting the crowd noise
Let’s talk CTV in NYC
Streaming overtakes all TV watch time
Disney...
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A few years ago, Twitter Beach was one of the Cannes Lions International Festival of Creativity places to be. Before it became X, the platform brought marketers from the Palais to the beach for daytime panels featuring Chrissy Teigen, a celeb the company once dubbed the mayor of Twitter, and a nighttime party with performances by Ciara and Steve Aoki....
Having decided that the value of live — be it live sports, live shopping, live-streaming, live events or live conversations — is of essential importance to its clients, Omnicom is partnering with several major platforms and publishers to harness live’s power.
DIgiday has learned that the holding company today is announcing partnerships with payment platform PayPal as well as with X, in hopes...
Bradley Keefer, Chief Revenue Officer, Keen Decision Systems
Consumer sentiment just hit its lowest levels since 2022 as tariffs and the threat of rising inflation cause shoppers to think twice about making purchases. As brands navigate these economic headwinds, they might need to modify their business plans to protect their bottom lines. Marketing budgets, even if reduced, can be a valuable...
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For a brief moment, it felt like the old Cannes was back.
Olympic icon Michael Johnson was spotted over at Dentsu beach. Sir Martin Sorrell held court above the Croisette, delivering his usual readout on the state of the holding companies. Jamie Olivier was grilling. The sun was out, the rosé was cold and everything...
Reddit is quietly becoming a more important source of referral channel for some news publishers.
While the traffic Reddit is sending to publishers’ sites is still very small and isn’t going to replace declining search referral traffic anytime soon, it’s growing enough for publishers to put more resources into the platform and tweak their strategies to tap into the communities on the social...