How Beekman 1802 uses AI to humanize digital marketing

This story was originally published on sister site, Glossy.

At Glossy, Modern Retail and Digiday’s AI Marketing Strategies virtual event on Wednesday, Beekman 1802’s chief digital officer, David Baker, made one thing clear: AI isn’t here to replace marketers, it’s here to make them sharper.

“The playbook is still being written,” Baker said. “There really are no best practices other than to keep trying.”

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