Future of TV Briefing: The creator economy needs a new currency for brand deals

This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.

• Currency exchange
• Starz’s A+E interest, Apple’s MLS deal, NBCU’s ESPN and more

Search has been such a money magnet for advertisers, in no small part, because it has a really clear, differentiated pricing model: cost-per-click. Creators don’t have that – but a year from now, they might.

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