As would-be buyers and critics circle, WPP’s siege mentality deepens

The eulogies for WPP keep getting drafted, yet the holding company refuses to play along. That’s the subtext running through a wave of conspicuously aligned LinkedIn posts in recent weeks, each one offering a reminder that the onetime market leader is still very much in the game.

“There’s been a lot of negativity around WPP,” wrote one WPP Media director. “But as the dust starts to settle, we are seeing wins happen more and more.”

“All the negativity around WPP Media is incessant,” posted an exec at WPP Media’s Choreograph unit, a day later. “There is a lot of noise right now which doesn’t reflect what’s really happening,” added a third WPP Media exec.

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