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Apple’s Ad-Targeting Crackdown Shakes Up Ad Market
Two years ago, Apple launched an aggressive battle against ads that track users across the web. Today executives in the online publishing and advertising industries say that effort has been stunningly...

Small Business Technology Trends for 2020
As the owner of a small business, you are always looking for ways to improve your company. Here we’ve highlighted some of the key tech trends in 2020 for exactly that. Whether you’ve just launche...

5 Traditional Advertising Methods That Still Work
It seems that everyone in the commercial arena is more worked up about advertising right now than ever before. An onslaught of digital technology has radically reshaped how businesses get their messa...

Q&A: The Weather Company on in-app bidding and the ‘watershed moment’ coming to programmatic in 2020
The Weather Company, an IBM Business, helps consumers and businesses best prepare in the face of weather. Jeremy Hlavacek, IBM Watson Advertising’s Head of Revenue, aims to deliver the most effectiv...

‘We’re not going to play around’: Ad industry grapples with California’s ambiguous privacy law
The California Consumer Privacy Act takes effect in less than a month, and companies across the industry are still coming to terms with what changes the law demands of their advertising practices. Wh...

Viewing Habits Are More Nuanced Than You Think: Samsung Ads’ Scott
For any modern ad buyer, making decisions to reach audiences in the fast-moving TV and video ecology is fraught with difficulty. Everyone knows the market has tipped substantially toward SVOD services...

2019 was one of the most tumultuous years in media history, when thousands of jobs were lost and subscription models grew like wildfire
Digital media went through a bloodbath in 2019, with investors seeing billions in theoretical value wiped out and scores of people losing their jobs. Some venture capital funding continued to pour i...

WeWork was planning to spend millions on advertising even as its own finances were collapsing
WeWork was planning to spend millions on advertising, even as its own finances were collapsing. WeWork wanted to better define its brand and run a major ad campaign after a planned initial public of...

Will the 2020s be online advertising’s holistic decade?
Todd Dipaola Contributor Share on Twitter Todd Dipaola founded inMarket to bring the performance and accountability of digital advertising to offline b...

VideoNuze Podcast #493: More on SVOD Spinning; Disney+ Pricing; Cheddar’s Monetization
I’m pleased to present the 493rd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. First up this week we return to the topic of “spinning” SVOD services,...

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Tag: advertising

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