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Adding India to your business
Kumar Shah Contributor Share on Twitter Kumar Shah is the founder of Transit Capital, a cross-border VC firm that partners with growth-stage entrepren...

Ad tech isn’t dying: children-focused ad platform SuperAwesome raises $17m
While it seems like the walls are caving in on certain areas of ad tech, some companies are still flying high, especially if they provide a specific solution to a niche problem or have predictable rev...

ESPN is rolling out 500 live shows across YouTube, Facebook and other platforms
With a new social media star and a fresh studio dedicated to its digital programming, ESPN is upgrading online game viewing. The TV network opened 2020 by announcing that it had hired House of Highlig...

Why brands are using in-house agencies for Super Bowl work
In-house creative teams at advertisers may play a bigger role in Super Bowl advertising this year. Procter & Gamble will air a pregame spot for its Secret brand on Super Bowl Sunday that was conceptua...

Politico’s new FDA-focused subscription product costs as much as $75k a year
Politico is chasing after more subscription revenue by starting on Monday a new business-to-business product covering the Food and Drug Administration called AgencyIQ, AgencyIQ will offer subscribers ...

Minute Media expects to churn out more than $100m in revenue and profits in 2020
Minute Media expects its newest acquisition will help it fuel a profitable year and achieve revenue exceeding $100 million. On Friday the venture-backed sports media company announced it had acquire...

How global advertisers are pushing for a new approach to brand safety
Some of the world’s largest advertisers are pushing for an overhaul in how the ad industry as a whole tackles the evolving problem of brand safety problem. By now advertisers are well aware of the s...

AdTech Doyenne, Target’s Kristi Argyilan, to Headline the Beet Retreat in San Juan Feb 5-7
Kristi Argyilan, president of Target’s Roundel unit, will be among the featured speakers at the annual Beet.TV executive retreat taking place in San Juan on February 5-7. From her days as president ...

Mindshare’s Jim Cridlin: The Future of Content Is Customized
LAS VEGAS – Consumers are living in an age in which there’s almost an expectation that any product or service that they purchase will be customized. In an interview with Beet.TV, Jim Cridlin, glob...

Amazon is known for its ruthless interviewing process. We talked to insiders about how to get a job there.
Business Insider spoke to insiders about how to master Amazon's rigorous interview process. Candidates should memorize Amazon's 14 leadership practices and prepare to answer behavioral-based questio...

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Tag: advertising

January