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Tag: advertising

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HPE Growth backs WeTransfer in €35M secondary funding round
WeTransfer, the Amsterdam-headquartered company that is best know for its file-sharing service, is disclosing a €35 million secondary funding round. The investment is led by European growth equity f...
Happy 15th IPO Anniversary Google!
I wouldn’t be buying Google stock, and I don’t know anyone who would — Silicon ValleyEntrepreneur, Inventor and Futurist Jeffery Kaplan on Google’s 2004 IPO   One of the more amazing powers...
Digiday Research: What marketers are moving in-house in 5 charts
Marketers taking work in-house isn’t a new phenomenon but it’s a growing trend — one that has pros and cons — that’s affecting agencies at a time when they’re feeling the pressure of more...
‘Who has what?’: Agency execs want more clarity into Xandr and WarnerMedia’s sales relationship
Roughly a year after AT&T acquired WarnerMedia (née Time Warner) and officially introduced its advanced advertising arm, Xandr, the telecom giant’s two advertising-related businesses have agency ad...
‘People would stay in there forever’: Agencies grapple with phone-booth politics
In open-plan offices, where privacy is nearly impossible to find and office chatter has made headphones the norm, the answer has become phone booths: small cubicles that allow for a modicum of lost pr...
What the ASA’s recent ban on gender stereotypes in ads means for marketers
A ban on harmful gender stereotypes in advertising in the U.K. has snagged its first offenders and put advertisers and their agencies on alert. Two months after the ban came into force, both Volkswage...
ASA: UK Advertising Regulator Sanctions Crypto Derivatives Platform BitMEX for “Misleading” Ad
The UK’s Advertising Standards Authority has upheld complaints against crypto-derivatives trading platform BitMEX claiming the company violated UK advertising standards with an ad it published on th...
We talked to the professor who fought Cambridge Analytica to get his data back in Netflix's 'The Great Hack' about why privacy rights in the US are lagging behind the rest of the world
A new Netflix original documentary, "The Great Hack," provides an inside look into the Cambridge Analytica scandal as it unfolds, with exclusive interviews from whistleblowers and journalists.  The...
9 visionary predictions tech execs like Jeff Bezos and Steve Jobs made before 2000 that came true
Steve Jobs, Bill Gates, and Jeff Bezos all made predictions before the turn of millennium that are still coming true. Jobs predicted that we would carry around "slates" with "agents," like today's i...
Amazon is testing shouting out 'Top Brands' for shoppers as it aims to sell more clothing
Amazon is testing a new badge for some of its higher profile clothing brands: "Top Brand." Similar to the "Best Seller" and "Amazon's Choice" badges, it is designed to give buyers another reason to ...
Newswire > Tag: advertising
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