The Business & Technology Network
Helping Business Interpret and Use Technology
Home
Newswire > Tag: advertising
Tag: advertising

Tag: advertising

RSS Feed
Google examined WeWork search results and reportedly found 'the most alarming negative sentiment trends' they've seen for such a company
Google analyzed WeWork searches before the company announced its IPO and found its online sentiment was so negative it was impossible to fix with ads, New York magazine's Intelligencer reported. WeW...
FreeWheel’s Discovery Deal, Explained By GM Marcus
NBCUniversal parent Comcast acquired FreeWheel in 2014, but that affiliation doesn’t appear to have affect FreeWheel’s ability to strike deals with other broadcasters. In a deal announced today, D...
The Technical Keys For Unlocking Retail’s Future
The world may not feel like a radically different place than it was 25 years ago – but in terms of what consumers can...
Up To Half Of Ad Spend Still Wasted: MediaMath’s Gerszke
The outcry over “transparency” in the digital ad ecosystem grew to a crescendo three years ago now, when the ANA’s K2 Transparency Report accused agencies of operating a system of rebates and ki...
Convergence Is Not What You Think It Is: Amobee’s Smolin
Despite years of talk of “convergence” in media and technology, there is still confusion about how exactly it should play out on the ground, according to an executive trying to help advertisers be...
How To Enhance Your Team's Customer Service Department
Have you ever had such a negative customer service experience with a brand that it stopped you from shopping with them again? If so, you're not alone. A whopping 96% of consumers say customer service...
Bitcoin Daily: New Malware Intercepts Crypto En Route To Digital Wallets; Uzbekistan Gov’t Calls For 300 Pct Rise In Crypto Miners’ Tariffs
A new malware is able to replace wallet addresses as they are typed. The malware — called Masad Stealer — can steal PC and system information, credit card browser data, browser passwords, installe...
How publishers are tackling the mid-funnel attribution problem
Publishers are in a tough spot with marketers when it comes to attribution, particularly when it comes to multi-touch attribution campaigns. So they have focused lately on broadening out to the mid...
House Raises Antitrust Concerns Over Google’s New Internet Plans
Google’s plan to use a new internet protocol has caught the attention of Congressional antitrust investigators. In a letter sent to the tech giant on September 13th, investigators for the House Judi...
Email Is The Key To Advertising: Merkle’s Leger
In a world of Slack, social and video, it may be much maligned. But email, which dates back to at least 1973, could wind up being the unlikely glue of advanced digital marketing stacks. Email marketin...
Newswire > Tag: advertising
«  

October

  »
S M T W T F S
 
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
11
 
12
 
13
 
14
 
15
 
16
 
17
 
18
 
19
 
20
 
21
 
22
 
23
 
24
 
25
 
26
 
27
 
28
 
29
 
30
 
31
 
 
 

All Rights Reserved. Copyright , Central Coast Communications, Inc.