Tag: advertising | BizAndTech Newswire

advertising

Google unlists misleading Gemini video
Screenshot by Jay Peters / The Verge Google has unlisted an impressive Gemini demo video it posted last...

How to drive SEO growth with structure, skimmability and search intent
B2B content contains a Catch-22: You need to write for search to justify the expense to produce an evergreen asset ...

Google launches confidential matching for data privacy
Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidentia...

As Oracle Advertising nears shutdown deadline, ad tech companies are competing to recruit its staff
The pending departure of Oracle from the advertising business has created a frenzy of competition between large and small ad tech players. Competitors Integral Ad Science (IAS) and Doubleverify hav...

Coca-Cola commits to ‘critical’ open web advertising through curation
The open web tends to get a bad rap in advertising circles. Fair or not, it’s often viewed as a breeding ground for low-quality inventory, rife with fraud and malvertising. Yet, in a surprising twis...

Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets
Podcast host meets influencer As podcast networks chart their course for revenue growth in the back half of 2024, it’s clear that the way forward requires a bit of a reroute through new waters wi...

Parafin Begins Offering Embedded Financing to Walmart Marketplace Sellers
Parafin has begun offering financing to Walmart Marketplace sellers. Through the Walmart Marketplace Capital program, eligible sellers can access financing through Parafin, an embedded finance firm ...

Google adtech antitrust trial: Everything you need to know
Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions and anticompetitive conduc...

The Rundown: Highlights as sparks begin to fly on Day 2 of the latest Google antitrust trial
Do you have thoughts on the trial? Consider taking our survey. If you’re reading this, you’ll be aware that a battle to shape the future of the online advertising industry formally began in a c...

How to manage a paid media budget: Allocation, risk and scaling
For businesses that prioritize profit margins and cash flow, the ability to manage an advertising budget is a fundamental skill. Overspending due to human error almost always means a difficult conver...

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September