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Starbucks Rewards Backlash Highlights Retail’s Shift Away From Points-Based Loyalty
Starbucks overhauled its rewards program in this month, and customers noticed immediately. The coffee chain replaced its long-standing structure with a three-tier membership system sorting members int...
AI Adoption Is Being Measured in Tokens, but the Metric Falls Short, Experts Say
A growing number of companies are using a unit called the token to measure how much their employees and workflows use artificial intelligence, according to The Wall Street Journal. Companies that now ...
The Government Uses Targeted Advertising to Track Your Location. Here’s What We Need to Do.
We’ve all had the unsettling experience of seeing an ad online that reveals just how much advertisers know about our lives. You’re right to be disturbed. Those very same online ad systems have bee...
Inside the Stream: Sports Streaming Momentum Grows
This week we discuss a number of new developments that contribute to streaming sports’ momentum. These include NBCU making its RSNs available to Peacock Premium subscribers; Disney looking to buy ...
Macy’s Credits AI, Reimagined Stores and Loyalty Data for Return to Growth
Macy’s returned to positive comparable sales in fiscal 2025, marking what the company called an inflection point after years of contraction. The earnings result reflects not just improved...
Multiply raises $9.5M to build AI agents that keep B2B ad campaigns from going stale
The San Francisco startup emerges from stealth with Mayfield backing and a pitch that treats ad creative as a continuous learning loop, not a quarterly deliverable. Every B2B marketing team knows the ...
Why AI Shopping Is Still Just a Smarter Search Bar
More than a year ago, I asked AI to help me buy a toaster. Not to browse. I knew exactly what I wanted, down to the bran...
How AI-driven intent signals reduce your Cost Per Acquisition (CPA)
Is your marketing budget being increased every year? But most businesses still face the challenge of rising customer acquisition costs. Inefficient targeting is one significant cause, companies usuall...
Tencent’s annual results suggest AI is becoming a business lever, not just a technology bet
Tencent’s latest annual results offer a clearer view of how the company wants the market to read its AI strategy: not as a side bet on standalone chatbots, but as a widening layer across businesses ...
The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble. ...
Newswire > Tag: advertising
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