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Tag: advertising

Tag: advertising

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How OTT Will Clean Up The Ad Experience: GroupM’s Castree
As subscription VOD services embed a culture of ad-free consumption, how can TV companies reconfigure the commercial break? Over the last two years, TV networks have wrestled with that question, as bo...
How Addressable Will Scale In 2019: MODI Media’s Cestaro
eMarketer forecasts that ad spending on addressable TV platforms (those which allow buyers to target viewers or households) will constitute 3.7% of total US TV ad spend in 2019, an overall market whic...
How Brands Get To Outcome-Based Ads: Xaxis’ Bidon
Sooner or later, every marketing campaign comes down to one thing – selling more. But, somewhere along the line, digital advertising became about the steps along the journey, rather than the destina...
Digital media companies Group Nine Media and Refinery29 are said to be in talks to merge
Group Nine Media and Refinery29 are in talks to merge, say three people familiar with the situation. The digital media business has been rife with speculation about potential mergers between venture...
Where did social media go wrong?
For most of my life, the Internet, particularly its social media — BBSes, Usenet, LiveJournal, blogosphere, even MySpace, early Twitter and Facebook — consistently made people happier. But roughly...
Thousands of Reddit users are trying to delete Google from their lives, but they're finding it impossible because Google is everywhere
Thousands of Reddit users have joined r/deGoogle, a community dedicated to surviving on the internet without Google. The goal is to try and avoid handing any personal information over to Google, and...
Pinterest’s IPO Filing Shows Steady Revenue Growth
Pinterest’s revenue has grown by about 60% in each of the past two years, hitting nearly $756 million in 2018, while its net loss has been steadily shrinking, the online scrapbook firm revealed in I...
Pinterest is growing, but not as fast as Twitter or Snap were when they filed their IPOs
Pinterest just filed for its IPO, and the big question will be whether it’s a social media company, an e-commerce company, or a search company. Pinterest’s business is growing steadily, but ...
Pinterest’s IPO filing, annotated
Pinterest filed paperwork for an initial public offering on March 22. The company will trade on the New York Stock Exchange with the ticker “PINS.” The nearly 200-page document reveals many detail...
Pinterest files for IPO, but avoids calling itself a social network
The latest Silicon Valley company to file for an initial public offering is Pinterest, the San Francisco-based social network and image board that in recent years has built a large advertising a...
Newswire > Tag: advertising
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