Tag: advertising | BizAndTech Newswire

advertising

Netflix to Roll Out Interactive Ads Later This Year
Netflix said Thursday (July 17) that it expects advertising revenue to roughly double in 2025, as the company introduces interactive ads in the second half of the year. [contact-form-7] �...

Netflix says it’s streamed 95 billion hours in 2025, and a lot of ads too
K-Pop Demon Hunters garnered 37 million views following its June debut. Netflix says it’s on track to “double” its advertising revenue this year as the company continues ot build out its a...

News publishers take paywall-blocker 12ft.io offline
The News/Media Alliance, a trade association behind major news publishers, announced that it has “successfully secured” the removal of 12ft.io, a website that helped users bypass paywalls o...

ASA issues rulings on gambling ads from Play’n GO and Mecca Bingo
The UK Advertising Standards Agency (ASA) has issued rulings on gambling ads from Play’n GO and Mecca Bingo. The ASA, ...

Philippine gambling ads must be pre-screened in push to protect consumers
The Philippine Amusement and Gaming Corporation (PAGCOR) and the Ad Standards Council (ASC) sign a long-awaited agreement for gambling ad regulation. On July 16, after nine months of consultations and...

We Deserve Better: A New Social Media Bill of Rights
Earlier this year, I was a part of a CNN documentary, Twitter: Breaking the Bird, which gave me much pause for reflection about the state of social media and how we got here. This year alone we’ve w...

Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars
The 2025 upfront season is starting to wrap, with sources claiming digital is on the precipice of dominating spend, bringing a new paradigm to negotiations. Clients’ pricing models often favor...

Why traditional monetization tactics are costing publishers revenue
Traditional ad models may no longer deliver the revenue publishers need, but better audience strategies can. With privacy regulations tightening, the role of third-party cookies evolving and digital p...

Google’s AI summaries are now taking over your news feed
Google has initiated the rollout of AI summaries within Discover, the primary news feed integrated into its search application for both iOS and Android platforms, impacting how users access news conte...

Philippines Central Bank and FinTech Alliance partner to tighten gambling regulations
Philippines Central Bank (Bangko Sentral ng Pilipinas BSP) has partnered with FinTech Alliance Philippines to strengthen the nation’s regulatory frameworks and tighten online gambling reforms. The F...

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July