Feed Items
This week’s Media Briefing looks at why publishers are adding vertical video feeds to their websites and apps in an effort to boost audience engagement and video advertising dollars.
Another pivot to video
Business Insider quietly lowers paywall, Politico management found to have violated union’s AI adoption safeguards, and more.
Another pivot to video
It may seem like publishers...
This story was first published by Digiday sibling Modern Retail
Guitar Center CEO Gabe Dalporto admits the chain’s store experience has had plenty of room for improvement.
Some employees may know one genre or instrument type inside and out, but are deficient in other areas. Customers may walk into the store wanting an employee to help them, only to find the entire staff preoccupied with...
As generative AI alters the algebra around advertising creative, more CMOs hope to lean on science, rather than art, to judge the value of campaign assets and drive media efficiency.
British health and beauty retailer Boots has been working with creative data platform CreativeX to pool results from different third-party creative measurement tools and better monitor the value its ads are...
This WTF guide, sponsored by The Weather Company, digs into what weather targeting is — how it differs from other contextual signals, common misconceptions and misunderstandings and how advertisers across industries can maximize its effectiveness.
Amid the many shifts in consumer behaviors, trends and other factors, global brands have now made understanding and leveraging consumer decision-...
Not long ago, a programmatic lead laid out the strain in their DSP mix to The Trade Desk: ascending Amazon, aggressive Google and uneasy clients. The tech vendor’s response surprised her. After years of immovable fees, the company signaled it was willing to do a deal.
“It’s the first time I’ve seen The Trade Desk actually be willing to negotiate rates,” said the programmatic lead, who spoke on...
A recent prediction in a Fast Company article raised some eyebrows in the HR profession, proposing that by 2026 the traditional HR director title will begin to give way to another executive role: chief productivity officer.
Rather than simply merging HR and IT, the newly created position of CPO (not to be confused with the already common chief people officer) is envisioned as the leader who...
This article was first published by Digiday sibling Modern Retail.
TikTok Shop, once synonymous with rock-bottom prices, is getting more expensive.
While TikTok doesn’t publish aggregate marketplace metrics, product-level prices and sales counts are visible in the app. An analysis of that data by e-commerce intelligence firm Charm shows average prices climbing across more than a dozen key...
Supply-side platforms (SSPs) were originally built as publisher advocates. Their job was straightforward: get impressions into the market and take a cut. Then they decided to work with advertisers, a move that never sat easily with the publishers who built their ads businesses on them.
The contradiction was obvious. An outfit meant to push prices up for sellers was now courting buyers trained...
Omnicom began absorbing its former rival Interpublic Group (IPG) this week with a swath of redundancies up and down the org chart.
Among the 4,000 people cut loose across the globe were Susan Credle, global chief creative officer of FCB until last year and most recently global creative advisor for IPG, and Eileen Kiernan, previously the global CEO of IPG Mediabrands (Kiernan didn’t respond to...
In early 2025, Criteo entered a new chapter, with its current CEO, Michael Komasinski, taking the reins as the fourth chief executive of the company in its 20-year history — a sign that investors expect bold strategic recalibration for the Nasdaq-listed outfit.
Related Insights
Life Beyond the Cookie Criteo: ‘We no longer plan our business around the deprecation of third-...