‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year

This story was first published by Digiday sibling Modern Retail

Guitar Center CEO Gabe Dalporto admits the chain’s store experience has had plenty of room for improvement.

Some employees may know one genre or instrument type inside and out, but are deficient in other areas. Customers may walk into the store wanting an employee to help them, only to find the entire staff preoccupied with helping other customers. Or, in the past, store associates would spend a lot of time taking studio photos of used guitars to sell or manually processing sales-tax-free transactions.

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