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This WTF guide, sponsored by Dstillery, dives into what multimodal AI is, the many ways it can be used and how it can solve both current and future challenges for advertisers.
As AI adoption accelerates in advertising, the technology itself is evolving beyond what most advertisers initially encountered. Early applications of generative AI and large language models in programmatic advertising...
Publishers, social platforms and commerce media networks are staking their claim to first-party data
Kenneth Suh, Chief Strategy Officer, Nexxen
For years, brands and agencies have regarded their first-party data as the ultimate asset for navigating the complexities of a privacy-first, post-cookie digital ecosystem.
That perception is correct — first-party data does offer unparalleled precision and trust — though it takes a narrow view, overlooking the fact that this has also been quietly...
Publishers’ traffic has dipped since AI tools arrived — and the fallout isn’t limited to audience or ad revenue. It’s now weighing on the media mergers and acquisitions (M...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
Publishers are fresh off of third-quarter earnings and gearing up for a new year — which means it’s time for them to sort out their revenue sources, both the ones they’re making money from now and the ones they’ll focus on growing in 2026.This is a member-exclusive article from...
For all the gloom and doom talk about how agencies are becoming more irrelevant to the new ways marketers are going to market, there still seems to be an appetite to get into the agency game.
In early November, marketing, consulting and digital talent solutions firm 24 Seven moved to acquire performance agency Markacy and creative shop Futureman, adding them to a tech platform-turned-agency,...
This story was originally published on sister site, Modern Retail.
OpenAI is rolling out a new AI-powered shopping tool inside ChatGPT that researches products online, reads reviews and compares options according to users’ specific needs and preferences.
The feature, called Shopping Research, appears as an option in ChatGPT when users ask a shopping-related question or access it from a...
This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s 2025 Media Agency Report, which examined the current and future state of media agencies, from the perspective of total client spending and spending by media channel, and delved into the impact of agentic AI on the agency landscape.
Digiday hosted a focus group of seven senior media agency executives who...
This story was originally reported on sister site, Modern Retail.
Instacart’s smart carts are in triple the number of stores this year than they were in 2024, the company told Modern Retail.
The carts, called Caper Carts, are now deployed in 100 cities in 15 states and more than a dozen retailer banners, according to Instacart. In the U.S., that includes nearly 20% of Wakefern Food Corp....
Let’s dispense with the preambles. The discourse machine has already burned through its takes on Omnicom finally sealing its long-planned purchase of IPG. A year of speculation has a way of numbing the senses, and no one needs another breathless prediction about what it all means.
What’s worth your attention now is narrower and more practical. The merger creates an oversized organism at a...
CMOs are closing out another year defined by churn and shifting ground. With the pace finally easing, they’re taking a moment to assess the pressures, priorities and swings that will set the tone for the year to come.
Below is how their outlook stacks up, laid out in clear, graphic detail.
The perennial gap between CMOs and CFOs
It’s a familiar tension, and one that refuses to fade....