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European publishers are feeling pretty grim about the outcome of the Digital Omnibus, released on Nov. 19.
For a moment, the European Union’s attempt at a legislative spring clean for Europe’s digital rulebook dangled a few carrots of hope by signaling it might finally simplify Europe’s tangled maze of data privacy rules.
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Introduction
Publishers entered 2025 facing many of the same economic uncertainties that they navigated in 2024. But in addition to grappling with the erosion of traditional income streams, publishers are now navigating how to combat the effects of generative AI as it chips away at traffic-driven revenue from search and social media referrals.
As a result, many publishers are...
We may be closing out 2025, but publishers aren’t retreating from the battle of AI search — some are escalating it, and they expect the fight to stretch deep into 2026.
This week, a U.K. coalition comprised of the Independent Publishers Alliance, non-profit tech-justice company Foxglove, and non-profit advocacy group Movement for the Open Web revealed that they have kicked off a lobbying...
This week’s Media Briefing looks at why publishers are adding vertical video feeds to their websites and apps in an effort to boost audience engagement and video advertising dollars.
Another pivot to video
Business Insider quietly lowers paywall, Politico management found to have violated union’s AI adoption safeguards, and more.
Another pivot to video
It may seem like publishers...
This story was first published by Digiday sibling Modern Retail
Guitar Center CEO Gabe Dalporto admits the chain’s store experience has had plenty of room for improvement.
Some employees may know one genre or instrument type inside and out, but are deficient in other areas. Customers may walk into the store wanting an employee to help them, only to find the entire staff preoccupied with...
As generative AI alters the algebra around advertising creative, more CMOs hope to lean on science, rather than art, to judge the value of campaign assets and drive media efficiency.
British health and beauty retailer Boots has been working with creative data platform CreativeX to pool results from different third-party creative measurement tools and better monitor the value its ads are...
This WTF guide, sponsored by The Weather Company, digs into what weather targeting is — how it differs from other contextual signals, common misconceptions and misunderstandings and how advertisers across industries can maximize its effectiveness.
Amid the many shifts in consumer behaviors, trends and other factors, global brands have now made understanding and leveraging consumer decision-...
Not long ago, a programmatic lead laid out the strain in their DSP mix to The Trade Desk: ascending Amazon, aggressive Google and uneasy clients. The tech vendor’s response surprised her. After years of immovable fees, the company signaled it was willing to do a deal.
“It’s the first time I’ve seen The Trade Desk actually be willing to negotiate rates,” said the programmatic lead, who spoke on...
A recent prediction in a Fast Company article raised some eyebrows in the HR profession, proposing that by 2026 the traditional HR director title will begin to give way to another executive role: chief productivity officer.
Rather than simply merging HR and IT, the newly created position of CPO (not to be confused with the already common chief people officer) is envisioned as the leader who...
This article was first published by Digiday sibling Modern Retail.
TikTok Shop, once synonymous with rock-bottom prices, is getting more expensive.
While TikTok doesn’t publish aggregate marketplace metrics, product-level prices and sales counts are visible in the app. An analysis of that data by e-commerce intelligence firm Charm shows average prices climbing across more than a dozen key...