In Graphic Detail: CMOs at a crossroads of power and proof

CMOs are closing out another year defined by churn and shifting ground. With the pace finally easing, they’re taking a moment to assess the pressures, priorities and swings that will set the tone for the year to come.

Below is how their outlook stacks up, laid out in clear, graphic detail. 

It’s a familiar tension, and one that refuses to fade. Only 21% of the 167 marketers surveyed in the U.S. and Canada by Perion and Advertiser Perceptions said they were aligned with their finance teams on budgets and metrics. The number underscores why marketing still struggles to shed its reputation as the soft discipline in the C-suite. Yes, there are pockets where it carries real weight — think Unilever, Procter & Gamble and Coca-Cola — but those remain the exceptions rather than the norm.

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