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The leading lights of publicly listed, independent ad tech companies issued their latest quarterly earnings reports this week, with the cratering DoubleVerify’s stock price the clear highlight/lowlight of proceedings.
Amidst the earnings reports, the prolonged fate of the third-party cookie remained a significant question mark. Every attentive analyst was concerned about the potential impact...
Despite a slowdown in podcast ad revenue growth, podcast networks and ad platforms took to the stage Thursday at the IAB’s annual Podcast Upfront held in New York City to talk up new show launches, improvements in measurement and ad targeting and reaching audiences beyond audio platforms with video.
This year, the Podcast Upfront had a few newcomers, including sports media group Better...
CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms
This is the fifth and final installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series.The first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options, and new ad formats, along with our methodology. The second installment examined which platforms receive the bulk...
CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms
This is the fifth and final installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series.The first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options, and new ad formats, along with our methodology. The second installment examined which platforms receive the bulk...
The international reality television franchise The Voice has launched its own virtual experience today inside the metaverse platform The Sandbox. It’s the latest example of the brand’s push into virtual space, showcasing The Voice’s uniquely cross-platform approach to its metaverse strategy.
In addition to this week’s launch in The Sandbox — a mini game named “Coach Battle,” in which players...
The international reality television franchise The Voice has launched its own virtual experience today inside the metaverse platform The Sandbox. It’s the latest example of the brand’s push into virtual space, showcasing The Voice’s uniquely cross-platform approach to its metaverse strategy.
In addition to this week’s launch in The Sandbox — a mini game named “Coach Battle,” in which players...
The Olympic Games aren’t due to start until the final week of July, but brands hoping to bask in the glow of the Olympic torch have already commenced campaign efforts. And as the Paris Games edge closer, partnerships with competing athletes are set to be an increasingly vital part of the brand arsenal.
Despite strict regulations around advertising and brand partnerships, marketers and...
The Olympic Games aren’t due to start until the final week of July, but brands hoping to bask in the glow of the Olympic torch have already commenced campaign efforts. And as the Paris Games edge closer, partnerships with competing athletes are set to be an increasingly vital part of the brand arsenal.
Despite strict regulations around advertising and brand partnerships, marketers and...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
In this edition of the Digiday+ Research Briefing, we examine how influencers see more Instagram engagement with still images than Reels, how publishers aren’t yet worried about the impact of a potential TikTok ban on their revenues and what types of first-party data are most...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
In this edition of the Digiday+ Research Briefing, we examine how influencers see more Instagram engagement with still images than Reels, how publishers aren’t yet worried about the impact of a potential TikTok ban on their revenues and what types of first-party data are most...