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The story was first published by Digiday sibling Modern Retail.
Expect more AI-powered recommendations and personalization from Lowe’s next year as the home improvement retailer continues to hone its e-commerce strategy.
Mylow, a shopping assistant powered by ChatGPT that launched in March, is already driving double the conversion rate for online shoppers compared to those who don’t use it...
YouTube has been chasing TV ad budgets for years. What’s changed recently is the approach.
Marketers who’ve sat through recent pitches say the difference is clear. The VIP packages, sold both directly to advertisers and through agencies, are built around spend thresholds. The more an advertiser commits, the more they unlock – credits, price discounts and access to higher tiers of creators. The...
AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different trade-offs.
Digiday asked eight publishers for their views on how each platform stacks up in 2025 on some key criteria: transparency, money paid to publishers, traffic impact (how much traffic...
In the latest “every surface becomes shoppable” news, more platforms are inking deals and rolling out shoppable ad formats across the open web. As more media environments become points of purchase, attribution and measurement remain the thorn in the side of commerce execs.
In early December, Pinterest announced a partnership with Walmart that allows Pinterest users to add recipe ingredients...
This State of the Industry report, sponsored by IntentIQ, explores how brands, agencies, publishers and retailers are targeting audiences and building more transparent and measurable identity strategies.
From publishers and media companies to brands and agencies, industry players are navigating a fragmented and rapidly evolving digital landscape — making identifying and targeting audiences...
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Generative AI = copyright conundrum. Marketers must assess to what extent using generative AI tools can jeopardize their own copyrights and trademarks as well as whether doing so may put them in violation of others’ copyrights. It’s a lot to wrap one’s head around – which is what lawyers like Rob Driscoll are for.
A partner at the law firm Davis...
Pinterest intends to buy tvScientific to turn its intent-rich audience data into a performance engine that extends beyond its own app and onto the connected TV screen — effectively using CTV to close the loop between inspiration, intent, and measurable outcomes.
Announced last week, Pinterest expects that the purchase will give it immediate access to one of the few remaining pure-play...
U.S. advertising spending is now forecast to grow 6.6% next year — that’s not taking into account political ad spend that occurred in 2025 — down from an estimated 11% in the past 12 months, according to the latest analysis from Madison...
Despite their popularity in the U.S., the powers behind professional football and basketball haven’t always succeeded in overseas exports. The National Basketball Association (NBA) reportedly hopes to change that record. It’s seeking to capitalize on the spiking popularity of basketball in Europe by launching a 16-team league on the Continent by 2027, spanning cities like Rome, Milan and Athens...
Two independent media agencies, one larger and one still growing, positioned themselves for further growth in 2026, with both expecting a potential windfall of clients leaving the holding companies for better service and results.
Crossmedia, which owns Dawn, a collective of specialty indie agencies, promoted Anne Bologna to president from chief strategy and integration officer, Digiday has...