Footwear brands navigate uncertainty after latest tariffs flip-flop

This story was first published by Digiday sibling Modern Retail.

Shoe brands, which are out billions of dollars from U.S.-imposed duties, are trying to find their footing after recent tariffs whiplash.

On Friday, the Supreme Court dealt a major blow to President Donald Trump’s trade agenda, ruling that his sweeping tariffs last year — issued under the International Emergency Economic Powers Act of 1977 — were unconstitutional. But celebration was short-lived for retail companies, as a few hours later, Trump announced across-the-board tariffs of 10%, under Section 122 of the Trade Act of 1974. The next day, he said he would work to increase these to 15%. The new tariffs expire after 150 days, unless extended by Congress.

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