Digiday

B&T Television

Vote-to-Earn Meme Coin Flockerz Presale Hits $7.5M – Next 100X ICO Gem?

January

S	M	T	W	T	F	S
			1	2	3	4
5	6	7	8	9	10	11
12	13	14	15	16	17	18
19	20	21	22	23	24	25
26	27	28	29	30	31

more tags

Digiday

Digital Content, Digital Advertising, Digital Marketing

View Feed Items

AI Briefing: Amazon’s new Nova models boost AI model efficiency, accuracy and variety across AWS
One of the most buzzy bets in Las Vegas this week had nothing to do with poker or slots. At the AWS Reinvent cloud conference in sin city, Amazon debuted a suite of six foundation models called No...

WTF is geo-based omnichannel measurement? | Connecting campaign measurement across channels, online and offline
This WTF guide, sponsored by Blis, explores how geo-based omnichannel measurement works, what it looks like and its benefits to advertisers. 01 WTF is geo-based omnichannel measurement? M...

Q&A with Jessica Chan, Perplexity’s head of publisher partnerships
Perplexity announced today it has added more than a dozen new media companies to its publisher program, including Blavity, Gear Patrol, The Independent, Lee Enterprises, Los Angeles Times and MediaLab...

Cinema ad firms – save one – consolidate their programmatic offerings
As the movie business struggles to return to pre-pandemic box office attendance levels, a few of the cinema ad firms are collaborating to make their inventory available programmatically. Screenvi...

How gaming firm Overwolf quietly became one of the major players in gaming advertising
As marketers grow wiser about the multitude of ways to reach gamers, gaming company Overwolf’s focus on owned-and-operated gaming properties has helped grow the company into one of the industry’s ...

Media Briefing: Publishers’ strategy on Bluesky is TBD
This week’s Media Briefing looks at publishers’ strategy on Bluesky (or lack thereof) and how that compares to what they’re doing on X and Threads. Bluesky and Threads are “small potatoes�...

Programmatic marketers sound off on impact of AI-driven ad buys
When it comes to artificial intelligence technologies affecting the ad industry, programmatic marketers would naturally be toward the tip of the spear. After all, their roles originated as machines di...

A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence
The curation buzz is no longer just talk — it’s shaping the market, especially in M&A. Case in point: Experian snapping up Audigent. The data broker announced the deal yesterday, but stayed tig...

The state of video advertising: Tracking the evolution of video channels, targeting and technology for brands and agencies
This State of the Industry report, produced in partnership with Perion, explores how brands and agencies leverage video advertising across channels and formats to engage relevant audiences. The vid...

Future of TV Briefing: Ad-supported tiers are boosting streaming subs, but for how much longer?
This week’s Future of TV Briefing looks at streaming service owners’ latest quarterly earnings reports, as well as some recent studies regarding streaming subscriber sentiment. Time to renew ...