A new studio is betting Hollywood talent and first-party data will reshape creator monetization

Linden Lane Films, a self-described next-generation content studio, is betting that the creator economy’s next move isn’t more followers — it’s a full ad business.

The new venture is one company, among others, pairing Hollywood talent with top creators and building the ad-tech data layer beneath them to compete for brand budgets that have historically gone to premium publishers and platforms like YouTube. 

The pitch to media buyers is straightforward: premium content production married to first-party data on digital-native audiences. The scale of that opportunity is harder to ignore than it once was — YouTube now generates more ad revenue than Disney, Paramount, NBC and WBD combined.

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