GEO hype busted: How it differs (and how it doesn’t) from SEO
GEO is an acronym now flooding many media execs’ inboxes, as vendors fall over themselves to capitalize on the wave of interest. Short for “generative engine optimization,” a growing number of v...
Ad Tech Briefing: Embattled, embittered and determined
Ad tech executives were keen to quell fears about their companies’ prospects amid the ongoing AI disruption, as Wall Street analysts peppered them with questions about declining revenue returns.
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OpenAI is building the ad tech stack it’s currently borrowing
OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself.
The company is c...
Inside the Stream: Gen AI Adoption and Euro CTV Challenges
Colin attended the Connected TV World Summit in London this week and shares his observations about the CTV landscape in Europe and some of the challenges. First we discuss new research from Bango de...
Anthropic Says Defense Department Move Has Killed Deals
Anthropic said that the Defense Department’s designation of the company as a supply chain risk could jeopardize billions of dollars of revenue this year, and it cited business contracts it’s alrea...
