Customer reviews become a key battleground as AI revolutionizes product discovery

The story was first published by Digiday sibling Modern Retail.

Brands are chasing after a traditional, but powerful tool in the age of AI-powered search engines: customer reviews.

Platforms like ChatGPT and Perplexity are reshaping how customers discover products online — and data shows they’re making recommendations based on everything from key search terms to user feedback.

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