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Digiday

Digital Content, Digital Advertising, Digital Marketing
As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social
Few creators have been able to export their star power beyond the walled gardens of the social internet. And although the influencer sector hasn’t wanted for commercial growth in recent times, th...
Why Epic Games’ UEFN and Fortnite Creative marketing push is sparking calls for more transparency from some creators
Since the summer, Epic Games has invested in a marketing campaign promoting specific creator-made experiences inside Fortnite. So far, the effort has resulted in a serious traffic boost for the chosen...
Media Briefing: The top trends in the media industry in 2024
There will not be a Media Briefing next week due to Digiday’s holiday break. This week’s Media Briefing takes a look at the top trends from 2024, from AI licensing deals to referral traffic cha...
Uber’s Ad playbook for 2025: scaling, innovating and staying the course
For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats, according to Paul Wright, its head of international advertising. No ne...
Future of TV Briefing: How the future of TV shaped up in 2024
This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2024. Year in review WBD’s trial separation, Linked...
WTF is agentic AI?
This story was first published by Digiday sibling WorkLife Had enough of AI hype? Tough.  For a while, 2025 was shaping up to look like a period where everyone (at least in the business world) ...
LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools
LinkedIn may be chasing the deep pockets of mainstream brands these days, but it’s not neglecting the lifeblood of its ad business. B2B companies are still front and center of its latest market pitc...
Digiday+ Research: Marketers reflect on what they consider a successful 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The time to reflect on the year is upon us, and for marketers in particular, it looks...
How esports organization 100 Thieves rejuvenated its sponsorship business in 2024
After an ambitious, but abortive, effort to diversify its business in 2023, the esports team 100 Thieves refocused on brand partnerships in 2024 – and was rewarded by a significant rise in sponsor i...
How consumer purchase insights unlock the potential of CTV and retail media
Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions CTV and retail media are some of the fastest-growing advertising channels and the spend is only going to increase. CTV ad ...
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