Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision

This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.

• Paid attention
• Netflix’s AI acquisition, Netflix’s Amazon ad targeting option and more

It’s easy to assume people watching on TV screens are paying attention. But advertisers wary of second screens stealing their spotlight may prefer to pay extra for assured attention. And now they can.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.