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Nearly 7 Million Bitcoin is Sitting in a Quantum Minefield, Including Satoshi’s

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Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth
Criteo is widening access to its performance media stack with the full rollout fo full self-service capabilities for its GO platform as it looks to capture a broader base of small and mid-sized advert...

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality
The Trade Desk is overhauling how it pays identity partners within its Identity Alliance, moving from a volume-based model to one centered on “incrementality,” according to multiple industry sourc...

Time pitches GEO insights into a new brand offering
Time is taking what it’s learned about where AI search engines pull information and when Time shows up in those summaries to sell a new GEO product for brands. It’s not the first to do so. Othe...

In graphic detail: The long road to accountability for social media platforms
Last week’s trials marked a turning point for social media. For the first time, big tech giants were held accountable for causing harm to children – and there were consequences. First, there wa...

Why The Guardian’s first reader-facing AI product isn’t a chatbot
Subscribe: Apple Podcasts • Spotify The Guardian didn’t want to build an AI chatbot. Not a reader-facing one anyway. Not at the risk of that chatbot misrepresenting the news publisher’s...

CreatorIQ and Sprinklr bet they can solve creator measurement’s fragmentation problem
As brands pour more budget into creator marketing, demand is growing for unified measurement across organic, paid, and creator content. That gap has created an opening for platforms promising to u...

Pinterest bets measurement and SMBs will boost performance revenue
As Pinterest pushes further into performance advertising, measurement is central to proving its value to advertisers and winning more small-to-medium business spend. That focus is reflected in Pint...

Media Buying Briefing: What will Meta’s and YouTube’s legal losses mean for the marketplace?
In many ways, the week of March 23 was one of the worst in recent memory for both Meta and YouTube, as courts in New Mexico and California ruled that they were found liable for harming young users (re...