Publishers are hunting for AI prompt data — now they’re starting to get it from third-party companies

Next year, tracking AI search visibility may get a little easier for publishers.

Thanks to the rise of AI search, publishers’ usual tracking tools won’t cut it. They need a full arsenal of analytics and monitoring tools to know how, when and why they’re being mentioned across platforms and AI products.

Tech companies aren’t willing to share this data with publishers or other brands. So new third-party tools are cropping up to gather and report that data. Those tools are also expanding as they gather and model more prompt data, so that companies can see their AI visibility in Google’s AI Overviews and AI Mode. That’s a big deal. Previously, publishers and brands have been largely flying blind when it came to AI-driven discovery but now they are getting rare visibility into a part of AI search that has largely operated as a black box.

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