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The start of a new year is nothing without everyone making predictions, so here are a few that apply to the advertising industry. Advertising in streaming is doing pretty well when we compare it to following ad dollars that have left linear.
Today, Access Advance announced the launch of its Video Distribution Patent (VDP) Pool, a comprehensive licensing program for streaming content encoded with HEVC, VVC, AV1, and VP9 codecs. The pool aims to simplify licensing for content distributors while addressing industry challenges around codec adoption, royalty costs, and patent litigation. Jan Ozer interviewed CEO Pete Moller to discuss the...
We've reported any number of times on the growth of CTV advertising?as it continues to steal marketshare from traditional linear, but is CTV still the golden child? Mediaocean's 2025 Advertising Outlook Report?suggests the balance is shifting, as 68% of 688 marketing professionals surveyed say they expect to increase their spend on social in the first half of 2025, compared to 67% for digital...
Lokalise, a cloud-based localization and translation management system, has observed a fascinating shift in how content is being translated and has some intriguing data on the rise of automated translations versus human translations. Their findings illustrate a significant increase in automated translations in 2024. Maria Casta?eda, Lead Product Marketing Manager at Localise, answers some...
One of the ongoing complaints about the ad industry is a lack of transparency about where you're buying and how it's measured. At CES 2025, Disney discussed their new global ad tech stack and how they're attempting to solve this problem and bring an easier and more understandable approach to ad buying.
CES can be incredibly overwhelming. There are thousands of products on display, which makes finding the good stuff especially hard, so we went with the opinion of a jury of experts for the CES Innovation Awards where they have vetted products. Here I'll summarize the ones that are closest related to streaming.
Provenance and authenticity of content have become critical issues as Generative AI-derived content and disinformation flood the digital world. The Coalition from Content Provenance and Authenticity (C2PA) has formed to cryptographically prove content authenticity in today's digital landscape, with an eye to combatting fake content and restoring trust in media. In this interview with Streaming...
The agreement to merge Disney's Hulu + Live TV with Fubo will not only see Fubo dropping its anti-trust lawsuit against Venu but appears to cast Venu's other main partner, Warner Bros Discovery, out in the cold.
FuboTV, the leading sports-first live TV streaming platform, announced the availability of four new interactive CTV ad formats to further drive audience ad engagement. The personalized and dynamic experiences, including transactional and gamified ad formats, are part of Fubo's ongoing commitment to ad innovation and overall strategy to connect, interact with and convert premium audiences.
Altman Solon's David Dellea discusses the findings from their 2024 Global Sports Survey, with topics including the impact of younger generations' changing consumption habits on live sports, the role of AI in enhancing viewing experiences, the challenges of content fragmentation, and more.