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This review will showcase Osprey Video's TALON 4K60 encoder and explore its capabilities for ingesting live streams over RTMP and SRT. Readers will learn how to get up and running with the encoder and gain a better understanding of how to use the device. This article will also touch on some of the streaming options available as well as the different options available on the encoder. In addition,...
Can Screensavers play a critical role in the Future of TV? If so, what does that mean for the future of streaming? Is Roku City a disaster in the making? Is Photostream a secret weapon that no one fully appreciates? Read on to find out.
On Thursday, February 27, Chris Pfaff, the leading new media and technology producer and strategist, will moderate the Streaming Media Connect panel " App, Crackle, Pop: What a Video App Really Needs." What makes streaming apps pop? Support across multiple platforms is a critical feature, of course. But when it comes to building sound, seamless, and satisfying user experiences, what are streaming...
Comscore's State of Programmatic 2025 offers survey-based data that reveals where advertising budgets are going in 2025 (think CTV), how quickly marketers are turning to cookie-free (48% cookie-free by the end of 2025), and what CTV ads do well (branding) and not so well (performance). It's a free download and well worth your time to retrieve and digest.
On Thursday, February 27, Alan Wolk, one of the industry's most influential thought leaders, will moderate the Streaming Media Connect debate "Will Programmatic Advertising Overtake Brand Advertising in 2025?" The ability of digital media advertisers to deliver targeted messages through automated platforms?aka programmatic advertising?has enabled them to buy audiences, rather than space or time...
The rapid growth of FAST channels in 2024 shows no signs of slowing, with ad-supported streaming set to dominate as its popularity rises worldwide and the gap between ad-supported and ad-free tiers widens. But with the space evolving so quickly, one question lingers: how long can this momentum last? FAST Channels TV has just released its What to Expect from FAST in 2025 Trends Report, and Russell...
New research study shows monetization opportunities for weather-related streaming content
Recent news, like the shuttering of Edgio, signals to many the imminent death of traditional content delivery networks (CDNs). But does it really?
AI is rapidly changing the way people interact with entertainment, and companies are embracing AI to streamline operations and improve efficiencies in producing, marketing, and distributing content. Hub Entertainment Research released its first study on AI in Entertainment, revealing that while most consumers have heard of generative AI, very few understand how it works or what it's for. Jon...
The streaming business model must change. Services that rely solely on subscriptions are going to plateau. They will have to continually return to their subscriber base and "milk" them for additional revenue via fee hikes. But by taking the plunge and embracing advertising as the primary part of creating and supporting quality television, streaming services will meet the ultimate need of their...