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News that the entire NFL Network was going to Disney World created reverberations throughout the streaming ecosystem, particularly with the pending August 21 launch of ESPN's new D2C service. How is the streaming industry reacting? We went ?round the horn (with apologies in advance for mixing sports metaphors) with a handful key industry vendors and experts for their initial thoughts, and here's...
According to UK regulator?Ofcom?in its annual report, YouTube has become the UK's second most-watched media service, behind only the BBC.?One in five viewers aged four to 15 years go to the video sharing platform first when they turn on their smart TVs, it found, while older generations aged over 55 are watching nearly twice as much YouTube as they did two years ago.
In today's saturated content market, even on the downward slope of the peak TV era, offering great content isn't enough to deliver satisfying experiences to streaming users. Join media industry thought leaders from Roku, Tubi, Cineverse, and the SVTA at Streaming Media 2025 on October 8 in Santa Monica for a must-see panel on AI-Powered Curation and Discoverability that will explore how machine...
Network Platforms will Continue to be Exclusive U.S. Media Home of all Billie Jean King Cup and Davis Cup Competitions;Deal Gives Tennis Channel ITF Rights in Multiple Countries Outside the United States
New online course delivers industry-wide context and real-world fluency for new hires in streaming.
Streaming platforms, tech giants, and traditional broadcasters are all fighting to become the destination for live sports viewers. And in the middle of it all are the fans, facing rising costs, fractured access, and a growing sense of fatigue. The rights war has become a platform war. And no one's sitting on the sidelines.
Proposed Standards Aim to Improve Ad Delivery for Live Streaming Events via New APIs and Shared Infrastructure
Take with a grain of salt any post that talks about the "Death of Linear TV." Viewers are watching linear TV on YouTube TV. They're watching linear TV on Twitch, on Hulu, on Disney, on Prime, and more. People are watching linear TV on all sorts of streaming platforms. Regardless of the underlying technology used to deliver it, it's all linear TV programming, and linear TV is alive and well.
The Streaming Media Readers' Choice Awards has grown along with the industry. In 2025, we've got 19 categories. The polls are open! Let the voting begin!
Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, recently announced a strategic partnership with LG Ad Solutions to speed up addressable advertising in the connected TV (CTV) ecosystem. In this Q&A, Jon Schulz, Viant's Chief Marketing Officer, delves further into the details of this partnership and its distinctive features that will benefit advertisers.?