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The second half of 2023 saw the launch of numerous premium brands and the rise of exclusive deals. What has happened in the FAST sports landscape since then? Let's find out.
Why the heck would Chick-fil-A start a streaming channel? Is this a completely new strategy or a copycat move? I endeavored to find out, and this is what I learned.
SGAI is an ad-insertion technique that combines the advantages of CSAI and SSAI. This approach allows for more targeted ads and better technical delivery. It's part of an industrywide effort to standardize the ad-insertion process in which the server and client video player share the responsibility of ad insertion.
AI is the buzz term of 2024, and indeed, tech companies have put a lot of resources and commitment into adding or improving AI components in their products and services. The term AI covers a wide swath of technologies, but for this column, I'll focus mainly on generative AI, or services that can generate human-like output based on input that we humans provide.
In edtech, the demise of third-party cookies may be even more dire than in ad-supported streaming, since course web?sites are typically designed with third?-party in?tegrations that deliver crucial elements of the curriculum and traditionally rely on cookies to allow seamless cross?-domain integration.
Brightcove, the Technical Emmy-winning video platform vendor, has been sold to app developer Bending Spoons for $233 million. After filing for Chapter 11 bankruptcy in September select assets of CDN Edgio were picked up by Akamai last week. And a company with a "for sale" sign to watch is Harmonic.
A Q&A with Ron Gutman, CEO of Wurl, about their Gen AI-powered technology that matches CTV ads to the emotion and context of what viewers are watching using Plutchik's Wheel of Emotions. This technology has identified the emotions that make up the "Holiday Spirit" and found that the key emotions are "trust and joy."
Samba TV's recently released report, Live Sports on Streaming Platforms, provides five key sets of data points to help advertisers and sports leagues better target their audiences both during and after live sporting events. The report begins with insights into web-only sporting events, revealing audience numbers for the most-watched and least-watched games on platforms like Apple TV+ and Amazon...
StackAdapt recently announced they are working with Disney and Bell Media to provide their demand-side platform for agencies to access inventory programmatically.