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On Thursday, February 27, Mark Loughney, Senior Consultant, Hub Entertainment Research, will moderate the Streaming Media Connect panel "OS Wars: The New CTV Playing Field." From live linear to FAST, AVOD, and all flavors of free streaming, how are the OEM and OS wars transforming the way TV is distributed and monetized? As the global battle for TV interface dominance persists, and powerhouse...
On Thursday, February 27, leading industry consultant Brian Ring will moderate the Streaming Media Connect panel "FAST Forward: How FAST Platform and Infrastructure Providers Can Better Serve the Market." As with any other type of streaming delivery, FAST needs to "just work" to support publishers' monetization goals, but that's nowhere as simple as it sounds. This panel examines essential...
Zeam Media, the company powering the industry's most successful live OTT solutions as well as hyperlocal streaming platform Zeam, announced that it is again collaborating with John Stamos on a Super Bowl spot that will air on Fox stations in top markets across the country during the big game. Jack Perry, CEO of Zeam Media, discusses Zeam's hyperlocal approach, its creative and content strategy,...
With a potential TikTok ban still looming and platforms competing for relevance, one big question looms for brands: where should their content go next? Joe Perello, founder and CEO of Props, believes brand content will break free from mobile and desktop confines to take over connected TV as the next big stage. In this Q...
Ahead of the network's 11th broadcast of "The Big Game" on Sunday, Feb. 9 (6:30 PM ET, FOX), FOX Sports kicks off Super Bowl LIX week from "The Big Easy" with a by-the-numbers overview spotlighting coverage, broadcasters, production, technology and more.
H.267 should be finalized between July and October 2028. If history holds, this means H.267 won't see meaningful deployment until 2034-2036, long after I hang up my keyboard. Here's a brief description of what the standard is designed to deliver and my free and totally unsolicited advice to the committees and technology developers that will create it.
This review will showcase Osprey Video's TALON 4K60 encoder and explore its capabilities for ingesting live streams over RTMP and SRT. Readers will learn how to get up and running with the encoder and gain a better understanding of how to use the device. This article will also touch on some of the streaming options available as well as the different options available on the encoder. In addition,...
Can Screensavers play a critical role in the Future of TV? If so, what does that mean for the future of streaming? Is Roku City a disaster in the making? Is Photostream a secret weapon that no one fully appreciates? Read on to find out.
On Thursday, February 27, Chris Pfaff, the leading new media and technology producer and strategist, will moderate the Streaming Media Connect panel " App, Crackle, Pop: What a Video App Really Needs." What makes streaming apps pop? Support across multiple platforms is a critical feature, of course. But when it comes to building sound, seamless, and satisfying user experiences, what are streaming...
Comscore's State of Programmatic 2025 offers survey-based data that reveals where advertising budgets are going in 2025 (think CTV), how quickly marketers are turning to cookie-free (48% cookie-free by the end of 2025), and what CTV ads do well (branding) and not so well (performance). It's a free download and well worth your time to retrieve and digest.