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Netflix hopes the special sauce of their newly expanded expanded Ads Suite with assists from Amazon and Yahoo DSP will make CTV look different. This balance of data and technology, making things faster, more efficient, and more personalized within the ad environment should bring a unique experience to the marketplace.
On Thursday, February 26, at Streaming Media Connect, the panel "Vertical Leap: Growing the Free Vertical Drama Business at Streaming Media Connect" assembled expert practitioners from Celestine Pictures, Hudson Vertical, Stratagem Vertical, and GoodShort to explore the ways that vertical drama is exploding on free streaming platforms, driven by mobile-first viewing, bingeable formats, and a new...
The proposed merger of Paramount Skydance Global with Warner Bros. Discovery is being framed through the usual lenses?debt loads, political sensitivities, and regulatory scrutiny in the U.S. and Europe. But the real story is simpler and more strategic: this is a scale play built around intellectual property.
Streaming Media Connect February 2026 was all about the business and tech of ad-supported streaming and featured exclusive keynote fireside chats with Michelle Auguste of the NBA, Michelle Munson of Eluvio, and Kimmy Li of GAMELOOP and a slate of expert panels panels packed with speakers from YouTube, Disney, DAZN, Fubo, Fremantle, FloSports, Fuse, LG, Philo, Bitmovin, CacheFly, Tavant, and more...
While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?
Portland Fire Announces Partnership With Kiswe To Power Fan-Focused Streaming Platform
Over the past decade, the streaming industry has worked hard to make sports more flexible. Cloud production, remote workflows, personalized streams, highlights on demand, clips everywhere. All of this has been important and largely positive. It has expanded access and reach. It has lowered barriers and opened new audiences. But in doing so, it has sometimes overlooked the one thing sports have...
AWS is the latest vendor to offer a solution to reformatting and syndicating vertical video for live sports as rights holders look to capitalize on the mobile first boom. Developed over 18 months with beta customers NBC Sports and Fox Sports, the ambition goes beyond reformatting highlights for vertical viewing but potentially live streaming whole games in the format.
Silverpush, the contextual intelligence company, today released a first-ever attention study on the impact of contextual intelligence for YouTube advertising with agency partner Epitaph. By working with Lumen, the global attention measurement company, Silverpush and Epitaph analyzed more than 60 million impressions across 30+ campaigns to see the effect of contextual video advertising on YouTube
Fuse Media, a leading minority-owned media company, today announced a partnership with?Complex, the definitive platform for global youth culture and music lifestyle,?to launch?Complex TV,?a new FAST channel that brings one of the most influential brands in global youth culture to audiences across major streaming platforms.