Doubling Down on Live Linear Programmatic Advertising
The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically i...
Live Streaming Gear at NAB 2025: Harder, Better, Faster, Stronger
While trade tariff wars loomed outside the halls for NAB 2025, inside on the show floors, and in various locations around the Las Vegas Convention Center, and in the cloud?because some companies feel ...