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Warner Bros. Discovery Drops Linear Ballast to Float HBO Max
Having trailed the move a year ago, Warner Bros Discovery (WBD) chief David Zaslav has followed through on plans to split the company in half. The company is to?separate into Streaming & Studios (HBO)...

Cloud Production Is a Lie
I've noticed in Restream and other cloud streaming tools that when I have multiple people on, or when I'm playing back a video that exists on their server, my CPU load goes up. The conclusion is that ...

Merzigo and Fremantle Show Localization as a Fundamental Content Growth Strategy
Originating from Turkey, with bases in London and L.A., Merzigo has become a global business by helping content owners like Warner Bros. Discovery and Walt Disney maximize revenue from program distrib...

Ad Supply Is Outstripping Demand, Says JWP Connatix
As streaming ad inventory continues to exceed demand, JWP Connatix co-founder Brian Rifkin sees an emerging buyer's market, with biddable CTV and context-driven monetization for live and VOD expected ...

The Pros and Cons of Software Decoding for Publishers and Viewers
This article examines recent data on efficiency and power usage for hardware and software decoding and explores how this data shapes the value proposition for publishers opting for software decoding a...

ICYMI: Streaming Media Connect May 2025
Streaming Media presented its 17th Connect virtual conference May 20-22, featuring speakers from Paramount, Meta, Google, NBA, Roku, Warner Bros. Discovery, AWS, Akamai, Fubo, DAZN, Fremantle, IAB, Ph...

Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech at Streaming Media Connect
On Wednesday, May 21, at Streaming Media Connect, Nadine Krefetz, Consultant, Reality Software, moderated the panel "Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech," which explor...

Addressing AI-Associated Authenticity Issues at Streaming Media Connect
On Thursday, May 22, at?Streaming Media Connect,?Nadine Krefetz, Consultant, Reality Software, moderated the panel "In AI We Trust? AI and Content Authenticity," which looked at how being assured of c...

Samsung Ads? Travis Howe Discusses Their NewFronts 2025 Announcements: Interactive Ad Formats, the Samsung Television Network, and Full-Funnel Performance Solutions
At IAB NewFronts 2025, Samsung Ads kicked off a suite of announcements, including the debut of STN, the Samsung Television Network, along with unveiling a bold lineup of interactive and innovative, da...

Experts Talk Packaging and Selling Sports on FAST at Streaming Media Connect 2025
On Wednesday, May 21, at Streaming Media Connect, Ashling Digital Founder & CEO Michael Nagle moderated the panel "FAST Break: Packaging and Selling Sports on FAST." The panelists set out to answer th...