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IBC 2024: Four Things You (Might Have) Missed at IBC
New innovations in server-guided ad insertion, NRCS-based news program production management, cost and carbon emission reductions for AI workflows, AI-based cloud storage and media asset management an...

2024 Live-Streaming Technology Trends Brief Launches
Hot on the heels of one of the industry's premier live-broadcast events, IBC, comes the annual Live-Streaming Technology Trends brief. The report covers a variety of topics of interest to live-streami...

IBC 2024: AI?s Greatest Power in Media is to Make it Seem Normal
It was hard to keep AI out of the headlines at IBC Show 2024, not because there was anything groundbreaking in terms of news or product but because the technology is now part and parcel of every media...

IBC 2024: Pivot to Streaming Paying Off, Says Paramount Global CTO Wiser
Paramount Global is under the pump and about to be sold but its future is bright because it is successfully transferring systems from production to distribution in the Cloud, according to the company'...

IBC 2024: Capturing Customers in a Crowded Streaming Marketplace
Much of what I saw at IBC 2024 focused on various new and nearly new strategies for solving one of the oldest problems in the M&E and OTT world: capturing and retaining customer attention in a constan...

IBC 2024: 5G and Live Sports Contribution
Many have made the case for 5G-in-the-sports-arena around in-game sports betting, and lamented the less-explosive-than-expected growth in that area as a lost opportunity for 5G to demonstrate its prow...

Olympics CTV Ad Performance Data From Keynes Digital Shows Lift in Streaming Sports Viewership
New Olympics and live streaming sports CTV ad performance data from Keynes Digital has revealed notable lifts in viewership metrics that are particularly relevant as Netflix moves into live sports, su...

IBC 2024: The Future of Content Viewing
Women in Streaming Media presented a fascinating panel on "The Future of Content Viewing" at IBC 2024 that kicked off with some striking data, courtesy of Omdia Senior Research Director Maria Rua Ague...

IBC 2024: Media Vendors Sacrificing Training and Interop for Revenue and Efficiency, IABM Warns
At IBC2024, the IABM has warned media tech vendors that they cannot continue to do business the same way they always have. What's more, they are prioritizing investments in products that generate reve...

IBC 2024: Gracenote Exhibits New Watch Prompts Dataset That Drives Audience Tune-in and Engagement
Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote Video Descriptors to deliver facts, talent call-outs, and content comparisons....