Q&A: Bango VP Marketing Giles Tongue Talks Netflix-Warner Bros. and the Future of SVOD Bundling

The increasing likelihood of a Netflix-Warner Bros. alliance inevitably leads one to speculation of how the resulting juggernaut might impact global and regional SVOD markets where superbundles already abound in various forms. In the interest of exploring the possibilities, I spoke with Giles Tongue, VP Marketing at superbundling technology solutions provider Bango about how things might shake out (depending not just on who acquires WarnerBros but what they decided to do with the acquired IP) and how the SVOD scene might tilt on its axis should this merger come to pass.